Sound doesn’t just need to be heard—it needs to be seen. With ‘Made to Be Heard’, JBL brings music culture into the streets alongside Benson Boone and Martin Garrix.
When music culture meets OOH
By partnering with two artists from different ends of the music spectrum, JBL reinforces its role as an audio leader for a generation that lives loud.
Turning sound into visual impact
The OOH creative doesn’t just promote audio—it amplifies it. Bold visuals and confident typography mirror the intensity and clarity JBL delivers sonically.
A flawless multi-market rollout
Live across the Netherlands, Germany, France, Sweden, and Spain, the campaign proves that consistency and scale can coexist when execution is tight.
Why location still matters
Placed in prime, high-visibility environments, the work ensures that the creative doesn’t just exist—it dominates space, just like the sound it represents.
When creative and media align
Working with Arena Media UK, the campaign demonstrates a simple truth: when standout creative meets the right locations, the results speak for themselves.
FAQs about this campaign
What is JBL’s ‘Made to Be Heard’ campaign?
It’s a multi-market OOH campaign featuring Benson Boone and Martin Garrix, designed to visually amplify JBL’s role in sound and music culture.
Which markets are included in the rollout?
The campaign runs across the Netherlands, Germany, France, Sweden, and Spain.
Who worked on the media strategy?
The rollout was delivered in collaboration with Arena Media UK.
Why does this campaign stand out?
It combines standout creative with prime locations, turning audio leadership into a bold visual experience.
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