Welcome to the Era of Intelligence. To launch the Oakley Vanguard glasses powered by Meta AI, Oakley turned to athletes who define intensity at the highest level.
Performance meets intelligence
Starring Kylian Mbappé and Sydney McLaughlin-Levrone, the campaign mirrors the precision and focus they bring to their sport—now applied to AI-powered eyewear.
Seeing grit through the lens
Each visual centers on lens reflections that capture the effort behind performance. Sweat, focus, and tension live inside the frame—making intelligence feel earned, not abstract.
Making Meta AI tangible
Instead of explaining features, the campaign shows them. Sharp prompts appear within the lenses, demonstrating everything users can ask Meta AI—turning capability into instant understanding.
Why OOH works for wearable tech
OOH gives Vanguard scale and authority. By placing AI-driven eyewear in public space, Oakley positions intelligence as something visible, powerful, and inseparable from performance.
A new chapter for sports technology
The Vanguard launch reframes AI as a competitive edge—one that enhances focus, insight, and decision-making. In Oakley’s Era of Intelligence, technology doesn’t replace athletes—it sharpens them.
FAQs about this campaign
What is the Oakley Vanguard campaign?
It’s an OOH launch campaign for Oakley’s Vanguard glasses powered by Meta AI, starring elite athletes Kylian Mbappé and Sydney McLaughlin-Levrone.
Why feature Mbappé and McLaughlin-Levrone?
They embody intensity, discipline, and elite performance—values that align with Oakley’s vision for AI-powered eyewear.
How does Meta AI appear in the creative?
Through sharp prompts reflected in the lenses, showing what users can ask and do with Meta AI in real time.
What makes this OOH execution stand out?
It visualizes intelligence and performance simultaneously, turning AI into something visceral and human.
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