New billboard campaign by Canva turns design fails into laughs near Waterloo Station, proving outdoor ads can be smart, funny, and highly effective.
When “Make the Logo Bigger” Hits the Streets
The campaign pokes fun at universal client-agency clichés with a clever twist — all through a set of bold billboards. One execution shows the Canva logo bursting out of the frame, accompanied by the tagline “When make the logo bigger goes a bit too far.” The ad highlights Canva’s Brand Kit feature, which helps businesses stay on brand effortlessly, no matter the campaign format.
This kind of tongue-in-cheek messaging shows how effective billboard advertising can be when aligned with cultural insights and creative honesty.
Billboard Ads Meet Real-World Marketing Pain Points
Whether it’s format confusion (“Turns out the 16×9 was meant to be 9×16”) or the dreaded over-collaboration (“too many cooks” sticky-note billboard), Canva’s campaign captures the real-life chaos of content production. These relatable moments are given life through billboard advertising, a medium that continues to offer competitive advertising rates and standout visibility in crowded urban environments.
Canva even humorously showcased its background remover tool with a poster revealing the bare brick wall behind it — proving that a billboard can literally strip down your message to the essentials.
Why Billboard Campaigns Like This Deliver Real Results
Out-of-home advertising like this proves that billboard advertising prices can be a solid investment — especially when the creative is bold and the message is culturally relevant. The placement near a major transportation hub like Waterloo maximizes exposure and recall, demonstrating how billboard advertising rates translate into real-world impressions and brand impact.
Want to learn more about how Outdoor Advertising Companies can turn ideas like this into campaigns that stick? Visit BM Outdoor for real-world examples and rates.
Drag-and-Drop Features, Now on the Streets
In one whimsical installation, a Forest bike appears to be dragged and dropped onto a billboard — literally. It showcases Canva’s “drag and drop almost anything” feature, demonstrating how playful design tools can be translated into bold OOH formats. It's a reminder that billboard advertising doesn’t have to be static — it can be surprising, interactive, and clever.
The ROI of Humor in Billboard Advertising
Humor connects — and Canva’s campaign is proof. By tapping into industry inside jokes and project mishaps, they created a shared experience for marketers, designers, and commuters alike. It’s a reminder that with the right creative concept and strategic placement, even a single billboard can generate buzz, engagement, and strong ROI despite affordable billboard advertising prices.
Discover BM Outdoor: Billboard Advertising in US and Canada!
Why choose BMOutdoor for your outdoor advertising?
- Consumer trust: Outdoor advertising is a trusted medium for many, standing the test of time.
- Direct and captivating messages: We deliver clear and compelling messages that effectively reach your audience.
- Affordable for all: We offer options that fit all budgets and types of businesses.
- Sales team at your service: Our passionate sales team is ready to help you achieve your goals.
Do you need outdoor advertising? It remains effective in boosting your brand in the United States and Canada, working in collaboration with digital marketing and other channels.
Our services have coverage that extends throughout the United States, Canada, and Latin America. Take your message beyond borders! Contact us today at +1 365-635-5074 or email contact@bmoutdoor.com and let us be a part of the success of your next advertising campaign
