Music, advocacy, and bold billboard visuals came together to drive a global message during FIFA’s most-watched halftime show.
A Halftime Show That Goes Beyond Entertainment
This wasn’t your average halftime performance. During the FIFA Club World Cup Final, Global Citizen teamed up with FIFA to deliver a show packed with purpose. J Balvin, Doja Cat, and Tems brought global flair and musical power to the stage—uniting fans across borders in support of a noble cause: access to education. BM Outdoor celebrates campaigns that go beyond visibility and create real social conversations.
The Streets Became a Billboard Stage
This campaign wasn’t confined to the screen—it spilled out into the streets. Eye-catching billboards helped spread the word about the halftime show and its mission. Global Citizen and its partners used outdoor advertising in key urban areas to build excitement leading up to the event. These strategic OOH placements helped increase engagement and visibility across cities. Want to launch a similar campaign? Explore billboard advertising prices and rates that fit your impact goals.
Music Unites Continents and Social Causes
With artists from three different continents—Africa, North America, and South America—this campaign was a cultural moment and a strategic one. By choosing globally recognized artists, the event carried a message of unity, hope, and social change. Billboard campaigns complemented the multicultural lineup with visuals that resonated across languages and borders, something we at BM Outdoor see as a growing trend in multicultural outdoor advertising.
Billboard Ads Promoted the Global Education Fund
Beyond entertainment, the real star of the campaign was the FIFA Global Citizen Education Fund. This fund aims to provide access to quality education and sports programs for children worldwide. Billboard visuals promoted this mission clearly and compellingly, converting foot traffic into curiosity and awareness. Outdoor advertising continues to be one of the most effective mediums for nonprofit awareness, and this initiative proves it.
Billboard Advertising Powers Social Impact
When your campaign stands for something meaningful, OOH media becomes more than just marketing—it’s movement-building. Billboard ads placed in high-traffic areas become talking points, Instagrammable moments, and cultural markers. With the right billboard advertising rates, even global impact can start on a local street corner. Whether you’re launching a nonprofit initiative or a global message, BM Outdoor helps you get seen—with purpose.
Discover BM Outdoor: Billboard Advertising in US and Canada!
Why choose BMOutdoor for your outdoor advertising?
- Consumer trust: Outdoor advertising is a trusted medium for many, standing the test of time.
- Direct and captivating messages: We deliver clear and compelling messages that effectively reach your audience.
- Affordable for all: We offer options that fit all budgets and types of businesses.
- Sales team at your service: Our passionate sales team is ready to help you achieve your goals.
Do you need outdoor advertising? It remains effective in boosting your brand in the United States and Canada, working in collaboration with digital marketing and other channels.
Our services have coverage that extends throughout the United States, Canada, and Latin America. Take your message beyond borders! Contact us today at +1 365-635-5074 or email contact@bmoutdoor.com and let us be a part of the success of your next advertising campaign
