New Balance celebrates NBA Draft week with a bold wallscape near Barclays Center, turning heads and claiming the spotlight in Brooklyn.
“Flagg Day” Shines with Cooper Flagg Front and Center
To celebrate rising basketball star Cooper Flagg, New Balance launched its “Flagg Day” campaign on the day of the 2024 NBA Draft. This bold move introduced Flagg as a future face of the sport — and of the brand — with a massive wallscape at Brooklyn’s Atlantic Terminal. Towering above street level, this visual featured Flagg in action, decked out in New Balance gear, commanding attention from every pedestrian and NBA fan in the area.
Owning the Moment: A Masterclass in OOH Strategy
New Balance understood that great advertising is about timing and context. By unveiling the wallscape just steps away from the Barclays Center, where the NBA Draft took place, they secured prime visibility during one of the sport’s most anticipated events. Fans, press, and prospects couldn’t miss it.
This campaign is a masterclass in billboard advertising: selecting the perfect location, aligning the launch with a major cultural milestone, and featuring a rising athlete whose name would soon be in headlines. The synergy of place, time, and personality made this not just OOH — but a cultural moment.
Atlantic Terminal Becomes the Court of Attention
Atlantic Terminal, one of Brooklyn’s busiest transit hubs, sees thousands of commuters and tourists daily. New Balance transformed this everyday space into a fan zone and a tribute to future greatness. The bold visuals, crisp typography, and Flagg’s commanding presence made the wallscape impossible to ignore.
This high-impact format exemplifies how OOH advertising can elevate brand awareness by turning everyday cityscapes into story-driven experiences. The campaign didn't just advertise; it connected with fans in a tangible, memorable way.
Draft Week, Draft Power: Why OOH Works
OOH works because it lives in the real world, and during events like the NBA Draft, the real world is the audience. Sports fans in New York are hyper-engaged, social-media-ready, and keen to interact with brand moments. By tapping into this live energy, New Balance created a photo-ready, shareable campaign that trended online and offline.
This is the ROI of strategic placement: increased engagement, earned media, and brand loyalty. It’s also why major brands monitor billboard advertising prices and choose key urban hotspots to amplify their message.
The Hottest Campaigns
At BM Outdoor, we report on the boldest and most creative outdoor campaigns around the world. From luxury fashion to street sports, we spotlight the brands that turn public space into a visual playground. The “Flagg Day” campaign is a perfect example of how OOH can spark conversations, boost brand equity, and claim cultural territory.
Whether it’s a billboard, wallscape, or digital screen, our job is to showcase the best of outdoor media and why it matters.
When Sports Meet Street Culture in NYC
New York has always been the heartbeat of basketball and street fashion. The New Balance wallscape bridges both worlds — honoring athletic talent and street credibility. In a city where sneaker culture and NBA stars define style, this campaign speaks directly to Gen Z and millennial audiences.
It’s not just about visibility — it’s about identity. Outdoor advertising like this turns city walls into cultural canvases, and “Flagg Day” becomes more than a debut — it becomes a moment etched into the urban landscape.
Discover BM Outdoor: Billboard Advertising in US and Canada!
Why choose BMOutdoor for your outdoor advertising?
- Consumer trust: Outdoor advertising is a trusted medium for many, standing the test of time.
- Direct and captivating messages: We deliver clear and compelling messages that effectively reach your audience.
- Affordable for all: We offer options that fit all budgets and types of businesses.
- Sales team at your service: Our passionate sales team is ready to help you achieve your goals.
Do you need outdoor advertising? It remains effective in boosting your brand in the United States and Canada, working in collaboration with digital marketing and other channels.
Our services have coverage that extends throughout the United States, Canada, and Latin America. Take your message beyond borders! Contact us today at +1 365-635-5074 or email contact@bmoutdoor.com and let us be a part of the success of your next advertising campaign
