We share a standout 3D billboard campaign that proves creativity and emotion still lead in out-of-home advertising.
3D Art Takes Over London’s Billboard Scene
A captivating new project has landed on the streets of west London—Creative Review, BuildHollywood, and acclaimed 3D artist Joseph Melhuish joined forces to create an eye-catching outdoor installation titled Listen to Your Heart. Merging digital displays with analog elements, this innovative campaign reminds us of how impactful physical billboard advertising can be when done creatively—especially in a market where billboard advertising prices are increasingly competitive for high-visibility placements.
Fusing Digital Vision with Traditional Craftsmanship
The piece features a quirky character literally listening to their own heart, using a hybrid of VR-generated art and physical 3D construction. Melhuish, who has worked with brands like Nike, Spotify, and Apple, designed the initial model using Cinema4D and Medium. The BuildHollywood Creative Studio then brought it to life using foam, blueback print, and 3D printing—a testament to how today’s billboard advertising rates can also fund tactile, immersive art experiences.
VR and Real-World Scale Work Hand in Hand
To optimize the spatial design, Melhuish built his 3D mock-up directly on top of a model of the Shepherd’s Bush billboard site. This use of virtual reality helped him anticipate how the audience would physically interact with the piece. In a world where billboard advertising prices are influenced by location, scale, and execution, this installation sets a benchmark for blending virtual planning with tangible impact.
Movement and Messaging: A Powerful Duo
The animatronic heart—a centerpiece of the installation—isn’t just a clever design. It captures real-time attention and plays into OOH advertising’s greatest strength: presence. Melhuish emphasizes that there must be a payoff for the viewer. While visually unsettling, the concept is grounded in empathy, inviting passersby to connect with their own emotions. This type of thoughtful storytelling adds extra value to traditional billboard advertising rates.
From Illustrator to Sculptor: Pushing Creative Limits
While Melhuish’s past work has focused on 3D digital design for editorial and entertainment giants like the New York Times and MTV, this was his first time bringing such artwork to a physical scale. Thanks to the BuildHollywood team, the vision was executed with sculptural precision—setting a new standard for what’s possible in creative billboard campaigns.
Outdoor Advertising Reinvented: Art Meets Accessibility
Projects like this reinforce why billboard advertising is far from outdated. Despite the rise of digital media, physical spaces like this London billboard retain their emotional pull—especially when paired with shareable content for platforms like Instagram and TikTok. For brands evaluating billboard advertising prices and ROI, initiatives like Listen to Your Heart show that thoughtful, bold installations can deliver both reach and resonance.
Discover BM Outdoor: Billboard Advertising in US and Canada!
Why choose BMOutdoor for your outdoor advertising?
- Consumer trust: Outdoor advertising is a trusted medium for many, standing the test of time.
- Direct and captivating messages: We deliver clear and compelling messages that effectively reach your audience.
- Affordable for all: We offer options that fit all budgets and types of businesses.
- Sales team at your service: Our passionate sales team is ready to help you achieve your goals.
Do you need outdoor advertising? It remains effective in boosting your brand in the United States and Canada, working in collaboration with digital marketing and other channels.
Our services have coverage that extends throughout the United States, Canada, and Latin America. Take your message beyond borders! Contact us today at +1 365-635-5074 or email contact@bmoutdoor.com and let us be a part of the success of your next advertising campaign
