Expedia celebrates the joy of summer with outdoor messaging across Canada.
A Bright Start to Expedia’s Seasonal Push
Expedia launched its summer message across Canada with a cheerful reminder: “Happy summer days in Canada! Time to get outside”. This simple but effective outdoor campaign radiates positivity and invites Canadians to reconnect with nature, family, and their favorite travel memories. By tapping into the emotional power of warm days and spontaneous road trips, the brand reinforces its role as a key player in travel inspiration.
The Power of Location-Based Messaging
OOH remains a cornerstone of seasonal engagement, and Expedia leverages them strategically. From urban centers to scenic highways, the campaign adapts visually to different settings while remaining universally inviting. These types of campaigns reflect what BM Outdoor regularly reports: OOH advertising drives emotional connection and decision-making, especially when aligned with current moods and seasons.
Boosting Travel Planning With Emotional Resonance
Beyond billboards, Expedia’s message serves as a digital nudge for Canadians to explore booking opportunities. Whether planning long weekends or spontaneous getaways, the campaign positions Expedia as the go-to travel partner. By encouraging people to “get outside,” it speaks to a shared cultural love for the outdoors—a trait deeply embedded in Canadian identity.
Outdoor Advertising That Moves With the Season
Expedia’s campaign reminds us how effective seasonal storytelling can be when done right. As summer unfolds, brands like Expedia use OOH not just for visibility, but for vibrant brand storytelling that travels—just like their customers.
Expedia’s Message Aligns With Canadian Travel Trends
Expedia’s summer message resonates strongly with current Canadian travel behavior. After years of restricted movement, Canadians are eager to reconnect with nature, explore nearby gems, and rediscover local experiences. Outdoor advertising like this serves as both inspiration and reminder—especially in a country where road trips and weekend escapes are part of the culture. With a simple message, Expedia taps into a widespread emotional desire to explore more, spend time with loved ones, and make the most of sunny days.
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Why choose BMOutdoor for your outdoor advertising?
- Consumer trust: Outdoor advertising is a trusted medium for many, standing the test of time.
- Direct and captivating messages: We deliver clear and compelling messages that effectively reach your audience.
- Affordable for all: We offer options that fit all budgets and types of businesses.
- Sales team at your service: Our passionate sales team is ready to help you achieve your goals.
Do you need outdoor advertising? It remains effective in boosting your brand in the United States and Canada, working in collaboration with digital marketing and other channels.
Our services have coverage that extends throughout the United States, Canada, and Latin America. Take your message beyond borders! Contact us today at +1 365-635-5074 or email contact@bmoutdoor.com and let us be a part of the success of your next advertising campaign
