A glamorous burst of beauty and vinyl shine just took over Madrid’s most stylish avenue — and all eyes are on L’Oréal Paris.
A Statement of Elegance in the Golden Mile
In the heart of Madrid’s Golden Mile, L’Oréal Paris made a bold move to promote its latest product, the Laque Resistance liquid lipstick. This vibrant campaign features a glossy vinyl finish that mirrors the product’s intense shine, delivering an eye-catching visual experience on the streets of Serrano.
The brand didn’t hold back — combining full vinyl wraps on high-traffic marquee structures with an attention-grabbing large format billboard display. The result? A luxurious outdoor presence that enhances brand prestige while commanding the attention of Madrid’s most style-conscious pedestrians.
Outdoor Advertising Meets Luxury Fashion Aesthetics
Thanks to the creative leadership of Publicis Connexion by Zenith España, the execution of this campaign went far beyond standard billboard advertising. The visuals, carefully adapted to Madrid’s upscale environment, speak the same design language as the premium beauty product they showcase.
At BM Outdoor, we recognize the power of location and aesthetic synergy in outdoor media — and this campaign is a perfect example. Every element, from the vinyl application to the strategic placement, underlines the product’s elegance while delivering high-impact visibility.
Strategic Media for a Hero Product
When launching a standout product like Laque Resistance, environment matters. L’Oréal Paris chose an iconic setting and a flawless execution strategy that aligned perfectly with the product’s glossy, high-resistance finish. These strategic media decisions elevate not only the brand but also the consumer perception of value and innovation.
We thank Publicis Connexion for placing their trust in bold creative execution and selecting some of the most emblematic spaces in Madrid for this activation.
Publicis Connexion’s Creative Vision in Action
Behind the brilliance of this campaign lies the vision of Publicis Connexion, a creative force within the Zenith España family. Their approach goes beyond visuals — it’s rooted in consumer behavior, brand identity, and spatial storytelling. The team at Publicis ensured every visual asset respected the urban setting while enhancing the message.
Why This Campaign Sets a New OOH Standard
At BM Outdoor, we spotlight campaigns that showcase what’s possible when creativity, message clarity, and media placement work in perfect sync. L’Oréal Paris’s execution in Madrid is more than a lipstick promotion — it’s a demonstration of how beauty brands can dominate outdoor space with precision and purpose.
From the high-gloss vinyl wraps to the dominant large-format placements, this campaign sets a benchmark for luxury advertising in urban environments. It proves that when a message is bold and the medium is respected, outdoor advertising becomes not just visible — but unforgettable.
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Why choose BMOutdoor for your outdoor advertising?
- Consumer trust: Outdoor advertising is a trusted medium for many, standing the test of time.
- Direct and captivating messages: We deliver clear and compelling messages that effectively reach your audience.
- Affordable for all: We offer options that fit all budgets and types of businesses.
- Sales team at your service: Our passionate sales team is ready to help you achieve your goals.
Do you need outdoor advertising? It remains effective in boosting your brand in the United States and Canada, working in collaboration with digital marketing and other channels.
Our services have coverage that extends throughout the United States, Canada, and Latin America. Take your message beyond borders! Contact us today at +1 365-635-5074 or email contact@bmoutdoor.com and let us be a part of the success of your next advertising campaign
