Glossier x @katseyeworld collaboration is the perfect mix of beauty, location, and audience engagement.
OOH That Makes You Stop and Snap
This campaign goes beyond traditional advertising. These eye-catching billboards command attention in top traffic zones like Sunset Blvd and Melrose Avenue, giving Glossier and KATSEYE prime visibility at top billboard advertising rates. Learn more about billboard advertising prices here.
In a world of endless scrolling, these billboards make people look up. They blend striking visuals with strategic placement, creating a visual statement that turns sidewalks into red carpets. It’s proof that outdoor advertising is still one of the most powerful tools to build brand presence—especially in cities like LA.
Enter the #GlossierxEYEKONS Billboard Giveaway
Glossier is encouraging fans to hit the streets and take part in their interactive giveaway. Participants can visit the billboards, take a photo or video, and share it on Instagram tagging @glossier, @katseyeworld, and using #GlossierxEYEKONS for a chance to win a signed KATSEYE Beauty Bag. It’s an OOH strategy that goes beyond brand exposure—it activates audiences and merges online and offline worlds.
These types of campaigns turn fans into brand storytellers, amplifying the impact far beyond what traditional impressions offer. This kind of community-driven engagement is one of the most effective ways to stretch your billboard advertising budget.
Billboard Locations in the Heart of Los Angeles
Strategically placed in ultra-visible neighborhoods like Sunset Blvd & Alta Vista Blvd, Melrose Ave & Harper Ave, and along Pacific Ave in Venice, the campaign hits the sweet spot of both pedestrian and vehicle traffic. These high-profile placements are exactly why billboard success depends heavily on choosing the right location. At BM Outdoor, we help brands identify the best corners of the city to make sure every dollar spent on billboard advertising prices brings strong returns. In a city where thousands of ads compete for attention, real estate like this ensures you stand out.
Why Billboard Engagement Campaigns Work
The success of the Glossier x KATSEYE campaign proves that billboards aren’t just about visibility anymore—they’re powerful tools for engagement. By tying in social media participation, the campaign creates a two-way conversation. Instead of just looking, audiences are invited to act. And in the era of content creation, that means massive earned media. This dynamic approach shows why more brands are turning to billboard advertising not just for reach, but for performance. It’s not about how many people pass by—it's about how many engage and share. And that makes every dollar spent on billboard advertising rates worth it.
Spotlight on Beauty Meets Street Culture
This collaboration doesn’t just promote beauty products—it reflects LA culture in real-time. KATSEYE’s bold presence and Glossier’s sleek aesthetic blend into something fans want to photograph and share. When campaigns reflect the spirit of the city, they generate emotional impact. People aren’t just seeing an ad; they’re connecting with a movement. This is how outdoor advertising becomes part of everyday conversations, especially when placed in areas where your brand can thrive visually and culturally. It’s a brilliant example of how strategic billboard advertising can speak directly to today’s social-savvy, style-conscious audience.
Discover BM Outdoor: Billboard Advertising in US and Canada!
Why choose BMOutdoor for your outdoor advertising?
- Consumer trust: Outdoor advertising is a trusted medium for many, standing the test of time.
- Direct and captivating messages: We deliver clear and compelling messages that effectively reach your audience.
- Affordable for all: We offer options that fit all budgets and types of businesses.
- Sales team at your service: Our passionate sales team is ready to help you achieve your goals.
Do you need outdoor advertising? It remains effective in boosting your brand in the United States and Canada, working in collaboration with digital marketing and other channels.
Our services have coverage that extends throughout the United States, Canada, and Latin America. Take your message beyond borders! Contact us today at +1 365-635-5074 or email contact@bmoutdoor.com and let us be a part of the success of your next advertising campaign
