This time, the red carpet met roaring engines as Times Square transformed into a cinematic pit stop for F1: The Movie..
Red Carpet Meets Racing at TSX
TSX Entertainment’s LED display in the heart of Times Square delivered a striking Formula 1 experience. Custom creative featuring scenes from the film, animated race graphics, and behind-the-scenes footage dazzled the crowd in real time. The red carpet event didn’t just happen in front of the screens — it became part of the screen itself, syncing dynamic visuals with the live experience. It was a prime example of how digital billboards serve not only as promotional tools but as cinematic storytelling platforms, amplifying the energy of real-time events.
Everest and Broadway Beacon Go Full Throttle
Everest and Broadway Beacon, two of the most prestigious billboard placements in Times Square, were turned into roaring monuments of speed. With bold, large-format visuals showcasing the film’s adrenaline-fueled scenes, these displays offered maximum visibility to thousands of passersby. Advertisers know these iconic locations command top-tier billboard advertising rates, but with their unmatched reach and resonance during major events, the ROI is crystal clear. The F1 premiere confirmed what top brands already understand: location and creativity are a winning formula in the OOH world.
Fans Flood the TKTS Steps
The TKTS red steps provided the perfect viewing arena for a sea of moviegoers, influencers, and F1 enthusiasts. Fans crowded in anticipation, smartphones raised to capture content for TikTok and Instagram. The surrounding billboards and LED towers created a powerful 360° advertising atmosphere, saturating the plaza with synchronized visuals and audio. This blend of organic crowd energy and strategic OOH placement made the campaign go viral instantly. Grupo BM Outdoor recognizes how public participation enhances the effectiveness of billboard campaigns by generating free exposure and emotional connection.
Beyond the Billboard: Total Immersion
What set this campaign apart was how OOH advertising became part of the live entertainment. Instead of acting as passive signage, the billboards became active storytelling devices. From the moment guests stepped onto the plaza, they were surrounded by choreographed visuals, ambient sound, and content that pulled them into the F1 universe. This shows how advertisers can go beyond static displays by using immersive tech like motion graphics and real-time updates — proving that OOH is evolving into experience-first media. It’s also a lesson in maximizing billboard advertising prices with integrated campaigns.
Street-Level Buzz, Global Reach
The buzz didn’t stay in Times Square. Within minutes, content from the premiere was shared across YouTube, Instagram, X, and TikTok. International media outlets picked up the story, giving the campaign global earned media and millions of additional impressions. That’s the power of a well-executed OOH campaign in a high-traffic, high-visibility location. By turning heads on the street and then fueling online conversation, the campaign achieved the kind of omnichannel success that marketing teams dream about — and it all began with strategic billboard advertising in NYC.
The Fast Lane of OOH
BM Outdoor constantly tracks and reports campaigns that push the boundaries of visibility, creativity, and impact. The F1 premiere in Times Square is a perfect case study in how high-budget, high-impact activations justify premium billboard advertising rates. Whether you’re a brand looking to launch globally or locally, we believe these strategies offer valuable lessons: focus on location, lean into storytelling, and make the most of immersive tech. Stay with us as we bring you the best from the fast-paced world of outdoor media.
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