Dinosaurs are back and they’ve taken over Oslo’s busiest stations in a jaw-dropping out-of-home campaign for Jurassic World Rebirth.
A Campaign That Brings Dinosaurs to Life
In one of the week's most creative outdoor campaigns, UIP Norway brought Jurassic World Rebirth roaring into reality. Their immersive OOH execution transformed Oslo’s busy train and subway stations into prehistoric hotspots. With animated digital displays and roaring sound effects, the public was thrown straight into the actionādays before the movie’s official premiere on July 2nd.
A Cinematic Stunt That Stops Commuters in Their Tracks
The campaign, created in partnership with IPG Mediabrands, offered a thrilling experience that blurred the line between digital out-of-home media and theatrical immersion. Commuters paused to witness the realistic dinosaur animations as part of this unforgettable teaser for Jurassic World Rebirth.
Why Oslo Transit Is Prime Real Estate for OOH
Placing this bold creative in the heart of Oslo’s public transportation hubs was a strategic move. High foot traffic and a captive audience provided the perfect setup for an impactful launch. These are the kinds of insights that top Outdoor advertising companies like BM Outdoor report on, showing how placement and timing can maximize visibility.
Jurassic Marketing Power on Display
Jurassic World knows how to evolve beyond the screen. By leaning into experiential OOH, they’ve built anticipation among fans and newcomers alike. This campaign isn’t just advertisingāit’s a brand moment, a chance to connect with audiences in their daily routines.
A Creative Blueprint for Future Film Launches
This kind of campaign proves that the cinema industry can still surprise us with bold formats and fresh media thinking. OOH remains a powerful vehicle for storytelling, especially when paired with innovation. Want to see how this could work in your city? Explore what BM Outdoor is tracking across North America and beyond.
Final Thoughts: Ready for the Rebirth?
With July 2nd fast approaching, Jurassic World Rebirth is already making wavesābefore audiences even take their seats. So, did this campaign make you want to watch the film? We know we’re in.
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