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Philadelphia's Playful Easter Billboard Campaign Delivers Impact

The Power of Outdoor Advertising During Key Holidays

Philadelphia and Ogilvy UK have launched a charming out of home advertising (OOH advertising) campaign across the UK to celebrate Easter. The creative concept turns two slices of sourdough bread with cream cheese into bunny ears, featured on billboards and across social media platforms. This execution not only grabs attention but strengthens the emotional bond between the brand and its audience.

Beyond traditional billboard advertising, the campaign includes DOOH ads (digital out of home), running on platforms like YouTube, Meta, TikTok, and Pinterest—showcasing how modern outdoor media can create a 360-degree consumer experience.

Why This Is a Standout Example of OOH Advertising

Philadelphia’s campaign is a prime example of how outdoor advertising can be both emotionally engaging and strategically effective:

  • Timed around a high-impact holiday: Easter is when families gather, making it perfect for emotional storytelling.

  • Smart media placement: The use of transit advertising—including bus stop advertising, bus shelter ads, and transit shelter advertising—alongside bold billboard advertising ensures high visibility.

  • Memorable and relatable visuals: The bunny ear toast instantly associates Easter fun with the Philadelphia brand.

  • National reach: The campaign runs across the UK, reinforcing brand consistency and message recall.

Connecting Creativity to Billboard Advertising Costs

Creative campaigns like this often raise the question: how much does a billboard cost? The answer depends on several factors: location (Toronto billboard spots may cost more than rural areas), ad duration (billboard rental period), and whether the ad is traditional or DOOH.

Key terms to consider when evaluating outdoor advertising:

  • billboard advertising cost

  • billboard ad price

  • billboard advertising rates

  • billboard expenses

  • billboard prices

  • billboard ad rates

  • billboard sign cost

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  • billboards for lease

  • highway billboard advertising

In cities like Toronto, billboard advertising Toronto offers significant reach and engagement—especially when paired with well-designed visuals. While billboard ad cost varies, the investment often results in increased brand awareness and customer connection.

Don’t Forget Transit Advertising: A Cost-Effective Alternative

In addition to billboard ads, Philadelphia’s campaign utilizes transit ads like bus stop shelter advertising, bus stop ads, and bus advertising. These formats are ideal for reaching city dwellers during daily routines. They’re a smart complement to large-format ads and typically come with lower outdoor advertising costs compared to billboard rates.

Transit formats to explore include:

  • bus shelter advertising

  • bus shelter ad

  • transit ad

  • transit shelter ads

  • transit shelter advertising

Final Thoughts: OOH Is Still One of the Most Powerful Tools for Brands

Philadelphia and Ogilvy UK’s Easter campaign proves that well-timed, creative OOH ads can drive emotional impact, brand connection, and national visibility. Whether it’s a billboard rental on a highway or a bus shelter ad on a busy street corner, out of home media continues to deliver meaningful impressions.

For businesses wondering about billboard ad price or transit advertising costs, this campaign is a reminder: with the right idea, every dollar spent on outdoor advertising can go a long way in building a beloved brand.

 

Discover BMOutdoor: Billboard Advertising in US and Canada!

Why choose BMOutdoor for your outdoor advertising?

  • Consumer trust: Outdoor advertising is a trusted medium for many, standing the test of time.
  • Direct and captivating messages: We deliver clear and compelling messages that effectively reach your audience.
  • Affordable for all: We offer options that fit all budgets and types of businesses.
  • Sales team at your service: Our passionate sales team is ready to help you achieve your goals.

Do you need outdoor advertising? It remains effective in boosting your brand in the United States and Canada, working in collaboration with digital marketing and other channels.

Outdoor Advertising

Outdoor advertising reaches people where they spend the majority of their time—outside. This includes posters, wall murals, and superboards that captivate audiences as they move through urban spaces.

Transit Advertising

Transit ads make use of public transportation to deliver messages, whether on buses, subways, or train stations. Ideal for reaching commuters in high-traffic areas.

Public Space Advertising

From airports to stadiums, public space advertising places your message in locations where large groups gather, creating strong brand awareness and high visibility.

Digital Advertising

Maximize your brand's impact with digital screens, which offer flexibility and dynamic content that can be tailored to different audiences and times of day.

 

Our services have coverage that extends throughout the United States, Canada, and Latin America. Take your message beyond borders! Contact us today at +1 365-635-5074 or email contact@bmoutdoor.com and let us be a part of the success of your next advertising campaign

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