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Persil's Outdoor Campaign: Normalizing Menstruation in Sports

Challenging Taboos: The Power of Outdoor Advertising in Shaping Perceptions

In sports, sweat, mud, and blood are marks of effort and endurance, but menstrual stains are still seen with shame. Persil aims to change this perception with a campaign developed by MullenLowe UK, challenging taboos and normalizing menstruation in the game.

Studies reveal that 6 out of 10 girls avoid playing sports for fear of menstrual stains. While athletes are celebrated for playing through mud or injury, menstruation remains an uncomfortable topic. Persil, in collaboration with Arsenal and the local community, sends a clear message: all stains are part of the game.

The Impact of DOOH Campaigns in Raising Awareness

The campaign uses images of athletes with blood stains on their skin, emphasizing the difference in perception between menstrual stains and other types. With a striking visual message and a narrative focused on normalization, the hashtag #EveryStainShouldBePartOfTheGame effectively communicates the importance of eliminating stigma to inspire more girls to stay in sports without fear or prejudice.

Why Outdoor Advertising Is Key to Breaking Barriers

This campaign exemplifies how outdoor advertising can be a powerful tool to change perceptions. Billboard advertising and DOOH ads play a crucial role in spreading messages to a wide audience, particularly in high-traffic areas. By using billboards strategically, brands like Persil are able to create impactful visuals that grab attention and provoke thought.

With outdoor advertising prices varying, billboard rental costs and billboard ad rates in cities like Toronto offer flexibility for brands to choose prime locations. Whether through traditional billboards for lease or digital out of home (DOOH) media, advertisers can tailor campaigns to maximize impact, reach, and engagement.

Outdoor Advertising and the Value of Media Investment

In terms of outdoor media, brands often question the cost of advertising, but the billboard sign cost in high-traffic locations like highways or city centers is often worth the investment. Billboard advertising costs vary by location, duration, and type, with some areas offering more affordable rates for bus stop advertising or transit ads. These more targeted forms of out of home advertising can also be highly effective in localizing messages and reaching specific demographics.

By utilizing OOH advertising and transit shelter ads, brands can place messages in front of commuters, increasing exposure. As the billboard ad price fluctuates, companies will find that the right choice of outdoor media can offer significant returns, not only in visibility but in contributing to societal change.

How Outdoor Advertising is Reshaping Societal Norms

This campaign highlights the growing trend of out of home media addressing important social issues. Brands are increasingly recognizing the potential of OOH advertising to not just promote products, but also to drive meaningful social conversations. Persil’s initiative is a prime example of how billboard advertising can be used to break societal barriers and promote inclusivity.

From billboard ad rates to digital out of home technologies, outdoor advertising allows brands to maximize their reach and impact. The evolution of DOOH ads has given advertisers the ability to create interactive and dynamic campaigns that engage viewers and spark important dialogues, just as Persil has done with their bold messaging.

The Future of Outdoor Advertising: Empowering Brands and Communities

The success of campaigns like Persil's demonstrates how outdoor advertising companies are increasingly aligning with social causes, helping to normalize issues that were once stigmatized. With billboard advertising rates becoming more accessible, brands can embrace this powerful medium to share stories, inspire change, and make an impact in communities worldwide.

As the billboard ad cost continues to evolve, brands should consider the wider influence of their campaigns on societal perceptions. Advertising in the OOH space, especially with DOOH ads, presents an unparalleled opportunity to reshape narratives and foster a more inclusive and accepting culture.

Conclusion

In conclusion, Persil’s campaign isn’t just a brilliant use of outdoor advertising; it’s an example of how billboard advertising prices and media investments can spark important conversations that resonate deeply with audiences. By leveraging billboards for lease, DOOH ads, and transit advertising, brands can create meaningful, lasting change—one campaign at a time.

 

Discover BMOutdoor: Billboard Advertising in US and Canada!

Why choose BMOutdoor for your outdoor advertising?

  • Consumer trust: Outdoor advertising is a trusted medium for many, standing the test of time.
  • Direct and captivating messages: We deliver clear and compelling messages that effectively reach your audience.
  • Affordable for all: We offer options that fit all budgets and types of businesses.
  • Sales team at your service: Our passionate sales team is ready to help you achieve your goals.

Do you need outdoor advertising? It remains effective in boosting your brand in the United States and Canada, working in collaboration with digital marketing and other channels.

Outdoor Advertising

Outdoor advertising reaches people where they spend the majority of their time—outside. This includes posters, wall murals, and superboards that captivate audiences as they move through urban spaces.

Transit Advertising

Transit ads make use of public transportation to deliver messages, whether on buses, subways, or train stations. Ideal for reaching commuters in high-traffic areas.

Public Space Advertising

From airports to stadiums, public space advertising places your message in locations where large groups gather, creating strong brand awareness and high visibility.

Digital Advertising

Maximize your brand's impact with digital screens, which offer flexibility and dynamic content that can be tailored to different audiences and times of day.

 

Our services have coverage that extends throughout the United States, Canada, and Latin America. Take your message beyond borders! Contact us today at +1 365-635-5074 or email contact@bmoutdoor.com and let us be a part of the success of your next advertising campaign

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