The Ordinary's "Slowvember" Campaign: A Brilliant Example of Outdoor Advertising

Outdoor Advertising and the Power of Visibility During Black Friday

With Black Friday approaching, brands are gearing up for a battle of deals and discounts. However, many consumers find themselves caught in a sea of promotions that may not be as great as they seem. In this context, The Ordinary, a skincare brand, has launched an innovative campaign called ‘Slowvember’. Through this campaign, they aim to encourage shoppers to think more critically and not be swept up in the frenzy of Black Friday.

What’s interesting about this campaign is not just its message but how it has been promoted, especially through outdoor advertising.

The "Slowvember" Campaign and Its Impact on the Public

The campaign, created by the independent agency Soursop, highlights a phenomenon that most consumers have experienced: the “cheap creep” (the hidden increase in prices before promotions). During Black Friday, this phenomenon is more common, and The Ordinary’s campaign aims to educate consumers on how to make smarter buying decisions.

The Ordinary has utilized outdoor advertising media such as billboards and DOOH (digital out of home) to maximize their reach. This type of advertising not only provides immediate visibility but also ensures the message reaches a broad audience at key moments. From the major streets of Toronto to bus stations and other public spaces, the brand has made sure to be present in a highly impactful way.

Publicity Through Billboard Advertising

Billboards, one of the most effective forms of outdoor advertising, have always been a powerful tool for brands to stand out in crowded markets. In this case, The Ordinary took full advantage of billboard advertising in Toronto, where high-traffic areas became perfect locations for their campaign. The billboard ad cost might be high, but it’s an investment that ensures great exposure, especially during high-traffic seasons like Black Friday.

In addition to billboard advertising, DOOH ads in areas with heavy foot traffic, such as subway stations and bus shelters, ensure the brand reaches consumers in moments when they’re most likely to engage. With digital out of home media becoming a more prominent tool in advertising, the flexibility and dynamic nature of DOOH allow advertisers to adjust their message in real-time to match consumer behavior or even current events.

Why Invest in Outdoor Advertising?

Investing in outdoor advertising can be one of the best decisions for a brand looking to gain visibility and connect with the public. The prices of billboards can vary, but the advantages they offer in terms of reach and effectiveness are undeniable. Depending on the location, billboard rental and the cost of billboard ads can be higher in high-traffic areas, but the return on investment (ROI) is significant.

Additionally, with the rise of ooh advertising and the ability to adjust ads in real-time, as seen in DOOH advertising and campaigns on bus shelters, brands can generate considerable impact.

Digital Advertising and the Future of Outdoor Advertising

Digital out of home (DOOH) has become a key component in outdoor marketing strategies. Unlike traditional billboards, DOOH ads allow brands to deliver more dynamic and targeted content tailored to the context and preferences of their audience. In cities like Toronto, where the competition for consumer attention is fierce, this innovation allows brands to stand out even more.

The use of DOOH and OOH not only allows brands to capture the attention of consumers but also emotionally connect with them through relevant messaging. The Ordinary has done this perfectly with their ‘Slowvember’ campaign, combining an intelligent message with a powerful advertising format.

Conclusion: The Future of Outdoor Advertising

The Ordinary’s ‘Slowvember’ campaign is not only a perfect example of how a brand can address a relevant issue for consumers, but also how outdoor advertising can play a crucial role in its success. By taking advantage of tools like billboards, DOOH ads, and advertising at bus stops, brands can ensure their message reaches consumers effectively and persuasively.

If you’re considering outdoor advertising for your brand, it’s important to factor in elements like billboard prices, the cost of billboard ads, and how to leverage DOOH formats to maximize the effectiveness of your campaign.

Outdoor advertising is not just relevant; it has become an essential component of modern marketing campaigns, and The Ordinary proves this with their innovative approach during Black Friday.

 

Why choose BMOutdoor for your outdoor advertising?

• Consumer trust: Outdoor advertising is a trusted medium for many, standing the test of time.
• Direct and captivating messages: We deliver clear and compelling messages that effectively reach your audience.
• Affordable for all: We offer options that fit all budgets and types of businesses.
• Sales team at your service: Our passionate sales team is ready to help you achieve your goals.

Do you need outdoor advertising? It remains effective in boosting your brand in the United States and Canada, working in collaboration with digital marketing and other channels.

 

Our services have coverage that extends throughout the United States, Canada, and Latin America. Take your message beyond borders! Contact us today at +1 365-635-5074 or email contact@bmoutdoor.com and let us be a part of the success of your next advertising campaign

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