JOLT Revolutionizes Outdoor Advertising with Spark Intelligence

Innovation in Campaign Planning with Spark Intelligence

Spark Intelligence is built from data sourced from 18 million users and thousands of audience segments. It combines JOLT’s first-party data with geo-spatial planning tools and industry measurement systems. This advanced technology allows advertisers to optimize their campaigns in real time, providing attribution and measurement across JOLT's omnichannel network.

The integration of such detailed data helps advertisers create smarter, more impactful campaigns, enhancing the effectiveness of billboards and other DOOH formats. This ensures that every impression is both impactful and measurable, similar to strategies employed by major Outdoor advertising companies.

Measurable Campaigns and Real-Time Optimization

JOLT CEO Doug McNamee stated, “This platform combines real-time audience data, analytics, and attribution to ensure that every impression makes a difference. Spark Intelligence puts audiences at the heart of campaigns, delivering effective and measurable results.”

The key to this innovation lies in the ability to merge JOLT's first-party data with brand campaigns, connecting EV charging audiences with brand messaging. This level of data precision enhances personalization, making campaigns more effective for advertisers looking to reach niche audiences through billboards and other outdoor advertising.

The Future of Outdoor Advertising with Spark Change

Spark Intelligence marks the first step in JOLT's new brand positioning, "Spark Change," reflecting the company’s mission to revolutionize the EV charging market and how brands leverage digital out-of-home advertising. By integrating the latest in DOOH technology, brands can now maximize their reach in innovative ways.

This transformation in how campaigns are planned and traded offers a unique opportunity for Outdoor advertising companies and local advertising companies near me to optimize their advertising strategies. With accurate measurement and access to high-value audiences, billboards become an even more relevant medium for brands seeking to stand out in today's market.