Clinique has taken to the streets of Amsterdam with a campaign that literally makes people stop and look. With wild postings and mirror posters, the brand invites everyone to activate their glow.
Mirror Posters That Reflect More Than Just Your Image
Clinique is redefining beauty on the streets of Amsterdam with their vibrant ‘Activate Your Glow’ campaign. From oversized wild postings to innovative mirror posters, this campaign turns public walls into glowing stages that catch the light—and your reflection. It’s not just about being seen. It’s about feeling luminous.
Why Wild Postings Work in the Beauty Industry
Wild postings are back in fashion, and BM Outdoor has seen their power firsthand. Clinique’s campaign takes this old-school OOH format and updates it for the social era. Posters placed in high-traffic zones and near beauty retailers invite passersby to pause, pose, and share their glow online—boosting both brand awareness and engagement.
Amsterdam: The Perfect Backdrop for Urban Beauty
Known for its trendy neighborhoods and scenic streets, Amsterdam offers the perfect canvas for campaigns like this. Clinique chose its locations carefully, amplifying the brand’s message in spots where fashion-forward pedestrians naturally gather. This isn’t random placement—it’s strategy with shine.
The Power of Reflection: DOOH Meets Self-Care
Mirror posters are a clever twist on DOOH advertising. They’re interactive without needing screens, and they spark genuine emotion. By inviting people to see themselves in the campaign—literally—Clinique connects personal beauty to public messaging. That’s outdoor media at its most thoughtful.
More Glow, More Buzz, More Brand Power
Campaigns like this show how brands can own the streets without a single digital billboard. With smart design, location strategy, and emotional connection, Clinique proves that outdoor advertising still has the power to stop people in their tracks—and get them talking.
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- Consumer trust: Outdoor advertising is a trusted medium for many, standing the test of time.
- Direct and captivating messages: We deliver clear and compelling messages that effectively reach your audience.
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