Members of
Fell Good Vibes: Uber One Brightens The UK

To kick off a feel-good revolution in the UK, Uber One launched a vibrant campaign filled with surprises, perks, and real-life joy. With over £5 million invested, this activation isn't just about discounts—it’s about changing the emotional tone of the week for millions. Through creative outdoor installations and strategic partnerships, Uber invites people to celebrate the simple act of existing.

Uber Brings Joy to the Streets with Member Days

Uber is redefining what it means to elevate everyday moments with its latest campaign, Uber One Member Days. Launching on May 16, this week-long activation rewards Uber One members with over £5 million worth of exclusive perks. Developed in partnership with the creative minds at Mother London, the campaign focuses on injecting joy into daily life through unexpected experiences and valuable rewards.

The centerpiece of the campaign is the “Really Good Mood Machine,” a golden booth placed in Central London designed to spark joy in creative and playful ways. From spontaneous pop-up discos to surprise encounters, the installation puts happiness at the heart of the brand experience. Alongside the entertainment, Uber offers Uber credit to visitors, turning feel-good moments into continued value for users throughout the week.

Tapping into Emotional Insight and Consumer Behavior

According to research from Uber, more than half of UK adults report they rarely enjoy a truly good week. Nearly one-third of respondents admit they dread Mondays, while many feel that good things simply don’t happen to them. These findings underline the importance of initiatives that deliver emotional impact, and Uber’s campaign responds directly to that need.

The rewards are varied and impactful. From free food offerings like McDonald's Chicken Nuggets to streaming benefits with Disney+, travel incentives via Avios, and wellness perks like a ClassPass trial from ClassPass, the campaign ensures that Member Days appeal to all kinds of consumers. But beyond the perks, the real magic lies in how they’re delivered with surprise, personality, and emotional connection.

A Creative Take on Out-of-Home Advertising

The “Really Good Mood Machine” serves as a powerful example of how experiential marketing can amplify traditional out-of-home strategies. By placing this activation in a bustling London location, Uber creates a moment of pause and positivity in the daily rush. The physical presence of the booth, paired with shareable, emotionally resonant experiences, extends the campaign’s reach far beyond its footprint.

At BM Outdoor, we recognize how brands like Uber are redefining what billboard and OOH advertising can be. This campaign doesn't just promote a product it builds a relationship with the public by showing up in the real world with something meaningful to offer.

Shaping the Future of Brand Engagement

Uber One’s Member Days is a blueprint for how to connect with modern consumers. In a world where attention is divided and trust must be earned, giving something back whether it's entertainment, savings, or just a reason to smile can make all the difference. The combination of data-driven insights, strategic perks, and real-world interactions positions Uber as a brand that truly understands the emotional rhythm of its users.

With campaigns like these, Uber sets a new standard for creative marketing that resonates on the street and online. And with initiatives like the “Really Good Mood Machine,” the future of outdoor advertising looks brighter, bolder, and a lot more joyful.

 

 

 

Discover BMOutdoor: Billboard Advertising in US and Canada!

Why choose BMOutdoor for your outdoor advertising?

Do you need outdoor advertising? It remains effective in boosting your brand in the United States and Canada, working in collaboration with digital marketing and other channels.

Outdoor Advertising

Outdoor advertising reaches people where they spend the majority of their time—outside. This includes posters, wall murals, and superboards that captivate audiences as they move through urban spaces.

Transit Advertising

Transit ads make use of public transportation to deliver messages, whether on buses, subways, or train stations. Ideal for reaching commuters in high-traffic areas.

Public Space Advertising

From airports to stadiums, public space advertising places your message in locations where large groups gather, creating strong brand awareness and high visibility.

Digital Advertising

Maximize your brand's impact with digital screens, which offer flexibility and dynamic content that can be tailored to different audiences and times of day.

 

Our services have coverage that extends throughout the United States, Canada, and Latin America. Take your message beyond borders! Contact us today at +1 365-635-5074 or email contact@bmoutdoor.com and let us be a part of the success of your next advertising campaign

Files Blogs

January 2024 February 2024 March 2024 April 2024 May 2024