Interac's new campaign uses 330 lost wallets to promote digital payments, raising awareness of digital wallets in Canada’s financial sector.
The Innovative Outdoor Advertising Campaign
Interac has taken a bold step in the world of outdoor advertising with its recent campaign in Toronto, featuring a unique billboard made from 330 real wallets. This strategy not only captures the attention of passersby but also emphasizes the importance of adding Interac debit cards to Canadians' digital wallets. The initiative aims to encourage Canadians to adopt this form of digital payment to avoid losing their physical wallets.
A Striking Message in the Heart of the Financial Sector
The placement of the DOOH (digital out-of-home) board in Toronto’s financial sector is no coincidence. This billboard serves as a visual reminder of the alarming number of wallets lost every hour in Canada: approximately 2.9 million each year. Interac’s campaign is supported by digital ads on social media and in high-visibility locations, such as student campuses and transit stations (OC Transpo, TTC, and GO Transit).
The Power of Outdoor Advertising
The campaign is designed to resonate deeply with an audience that increasingly prefers digital payment methods. A recent Interac survey indicates that 69% of Canadian Gen Z adults use digital wallets. This underscores how the brand seeks to adapt to changing consumer trends and the needs of young Canadians.
Raising Awareness About Digital Wallets
According to Matt Houghton, Interac’s digital and integrated marketing leader, the campaign not only aligns with the brand positioning but also addresses the growing demand for financial control among consumers. With the back-to-school season approaching, traditionally associated with increased spending, the brand aims to position Interac as a safe and convenient option for managing finances.
Conclusion
Interac has demonstrated how outdoor advertising campaigns can effectively address relevant issues and provide solutions to everyday problems. By utilizing a billboard that reflects the reality of Canadians and promoting digital wallets, Interac is not only raising awareness but also fostering responsible financial habits.
The effectiveness of this campaign highlights the importance of collaborating with outdoor advertising companies that understand local market dynamics and can offer creative solutions that resonate with the audience. By choosing outdoor advertising as its primary communication medium, Interac positions itself as a leader in the innovative use of DOOH and the promotion of responsible consumer habits.
Discover BMOutdoor: Billboard Advertising in US and Canada!
Why choose BMOutdoor for your outdoor advertising?
- Consumer trust: Outdoor advertising is a trusted medium for many, standing the test of time.
- Direct and captivating messages: We deliver clear and compelling messages that effectively reach your audience.
- Affordable for all: We offer options that fit all budgets and types of businesses.
- Sales team at your service: Our passionate sales team is ready to help you achieve your goals.
Do you need outdoor advertising? It remains effective in boosting your brand in the United States and Canada, working in collaboration with digital marketing and other channels.
Our services have coverage that extends throughout the United States, Canada, and Latin America. Take your message beyond borders! Contact us today at 210-610-5012 or email customerservice@bmoutdoor.com and let us be a part of the success of your next advertising campaign