BYD Boosts ATTO3 Visibility with OOH Campaign

BYD has taken an innovative approach to out-of-home (OOH) advertising to promote its electric vehicle, the ATTO3. Partnering with Yango and oOh!media’s POLY, the brand launched a campaign leveraging billboards and street furniture to capture public attention in various Australian cities.

Out-of-Home Advertising Strategy

The BYD campaign is spread across key street furniture and bus shelter locations in cities like Brisbane, Sydney, and Melbourne. These premium spots were strategically selected for their proximity to BYD showrooms, maximizing the visual impact of the advertisements.

Innovation and Creativity in Classic Formats

A highlight of this campaign is the creative use of billboards and large-format 2D extensions, enhancing the visibility of the ATTO3 model in high-traffic areas like Alexandria and Chadstone. These installations not only draw attention but also contribute to building BYD’s brand presence in the electric vehicle market.

Benefits of Out-of-Home (OOH) Advertising

According to Kate Hornstein, BYD’s head of marketing, outdoor advertising has been a key factor in boosting the brand’s awareness. Leveraging OOH environments has allowed BYD to position itself as a challenger brand, always seeking new ways to connect with its audience. The collaboration with Yango and POLY has been essential in bringing this campaign to life, demonstrating the importance of strategic partnerships in outdoor advertising.

Continuous Market Impact

Richard Moore, production and content director at POLY, emphasized how the partnership with BYD allowed his team to deploy their expertise in outdoor advertising to create a highly effective and creative campaign. The use of special builds in street furniture shows how classic OOH formats can be transformed to have a greater impact.

Future Outlook

BYD is expected to continue using billboards and other OOH formats in future campaigns for additional vehicle models, further strengthening its brand awareness in the global market. Outdoor advertising will remain a key tool in BYD’s strategy to increase its brand presence and attract new customers.

This successful BYD campaign is a clear example of how Outdoor advertising companies can help brands increase their visibility. BYD has effectively utilized OOH advertising not only to promote a product but also to build a globally recognized brand, resonating in sectors like billboard, Outdoor advertising companies, and advertising companies near me.