Australian Open Elevates Brands with Outdoor Advertising

Brand Integration at the Australian Open

oOh!media offers advertisers the chance to integrate their messages with Australian Open visuals and live tournament updates. This integration allows brands to highlight their commercial messages in a brand-safe environment while providing added value to tennis fans. From pre-match fixtures to live score updates and final results, brands are placed at the center of the tournament’s action.

In addition, oOh!media guarantees full location exclusivity, meaning brands that choose this format have complete control over visibility in strategically placed billboards. This blend of sports content and outdoor advertising creates an effective DOOH (Digital Out Of Home) campaign that not only captures attention but also builds brand fame.

Expanding DOOH Advertising Reach

A key element of this campaign’s success is the expansion of oOh!media’s national digital network. Tennis fans can engage with the event not only at the Australian Open venue but also at multiple touchpoints across the country. Locations like offices, street roads, and shopping centers serve as ideal environments for brands to connect with audiences on the go.

This dynamic form of outdoor advertising, known as DOOH, allows brands to engage consumers at crucial moments throughout their day, making a powerful impact on brand recognition.

New Advertising Opportunities in Sydney

oOh!media has taken Australian Open advertising to new levels by introducing the tournament into commuter environments in Sydney. Locations such as Woollahra Council, Sydney Metro, and Martin Place now offer brands access to a massive and constantly moving audience. These new advertising spaces provide unprecedented visibility, allowing brands to engage with multiple audiences in high-traffic areas.

A Promising Future for Outdoor Advertising

The multi-year partnership between oOh!media and Tennis Australia, signed in 2023, ensures that brands will continue to enjoy exclusive access to one of the world’s most prestigious sporting events. With over one million fans attending the tournament and a $482 million boost to Melbourne’s hospitality and tourism sectors, outdoor advertising during the Australian Open has become a powerful tool for brands.

In conclusion, oOh!media's outdoor advertising campaigns at the Australian Open have proven to be a success by offering brands a platform to engage with massive audiences in creative and effective ways. This integration, supported by billboards and DOOH, strengthens advertisers' brand by placing them at the heart of the sports action.

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