Google's Pixel 9 campaign dazzles along Mumbai's Western Express Highway with dynamic DOOH ads, showcasing cutting-edge kinetic motion and high visibility.
Innovative Use of Kinetic DOOH Technology
Google’s new campaign for the Pixel 9 is making waves along Mumbai’s Western Express Highway (W.E.H), thanks to ProDigi’s cutting-edge DOOH technology. This dynamic and subtle motion-led creative ensures that the Pixel 9 is highlighted as the star of the campaign, delivering exceptional visibility and standing out in the bustling urban environment.
The campaign spans an impressive 4.7 kilometres of W.E.H, strategically targeting thousands of daily commuters. Key locations like Goregaon, Bandra, and the city’s airports are effectively reached, making the Pixel 9 visible to a vast audience throughout their journey.
Maximizing Impact with Digital Flagpoles
ProDigi’s network, renowned for its innovative digital flagpoles, plays a pivotal role in this campaign. By delivering around 3.4 million impressions daily, the DOOH network ensures that the Pixel 9 campaign receives maximum exposure. The kinetic motion of the ads, combined with carefully curated colours, highlights the features of the Pixel 9, capturing the attention of viewers without overwhelming them. Each ad engages commuters for over 7 seconds, leveraging the heavy traffic on W.E.H to make a lasting impression.
Seamless Integration Across Media Touchpoints
The creative uniformity across various media touchpoints amplifies the campaign’s impact. This consistent visibility across multiple platforms reinforces the product’s presence, showcasing how effective integration can enhance the overall advertising strategy. By utilizing ProDigi’s advanced DOOH capabilities, the Google Pixel 9 campaign sets a new standard in digital outdoor advertising, demonstrating how creative excellence can elevate the effectiveness of billboard and outdoor advertising.
In summary, Google's Pixel 9 campaign highlights the power of innovative DOOH advertising in a high-traffic area. By combining kinetic motion with strategic placement, the campaign not only stands out but also sets a benchmark for future outdoor advertising efforts.
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