Red Bull Takes Digital OOH To New Dimensions

Red Bull takes outdoor advertising to the next level with a jaw-dropping 3D activation in Atlanta. The brand’s latest campaign redefines what’s possible in digital OOH.

Immersive 3D Visuals That Command Attention

In this campaign, Red Bull showcases a high-impact anamorphic illusion a design technique that plays with perspective to create a 3D effect when viewed from specific angles. The result? A Red Bull-themed experience that feels like it’s leaping off the billboard into real life. This type of creative execution captivates audiences instantly and encourages social sharing, amplifying the reach well beyond the physical screen.

Strategic Location: LA-DG-508 in Atlanta

The billboard is displayed on the LA-DG-508, one of Atlanta’s premier digital advertising screens known for its full-motion capabilities and vibrant resolution. Its placement in a highly trafficked area ensures maximum visibility, making it an ideal location for brands like Red Bull to connect with urban audiences and leave a lasting impression. These large-format displays are perfect for campaigns designed to go viral or generate buzz in real time.

Powered by Orange Barrel Media’s Network

Orange Barrel Media, a leader in innovative urban media, played a key role in bringing this project to life. The company is known for transforming urban spaces into platforms for storytelling through art-forward advertising. With a focus on community-centered design and cutting-edge formats, Orange Barrel Media helps brands like Red Bull reach audiences in impactful, unexpected ways.

IKE Smart City’s Role in Smart Urban Ads

Behind the scenes, IKE Smart City enhances this campaign with its network of interactive kiosks and integrated digital infrastructure. Their platform not only supports high-definition content delivery, but also bridges public service with branded content, allowing campaigns to become part of the smart city ecosystem. For Red Bull, this means merging energy with innovation in spaces built for digital engagement.

 

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