
Essentiel Antwerp and Liganova unveil a vibrant tulip installation in Amsterdam, blending fashion and OOH design to celebrate Spring 2025.
Amsterdam's Streets Bloom with Tulip Energy
When it comes to creative billboard advertising prices and visual storytelling, this Spring 2025 campaign by Liganova and Essentiel Antwerp is a standout. Set at de Bijenkorf Amsterdam, the larger-than-life tulip installation marks a joyful moment of color, culture, and impact in the heart of the city.
A Window Installation That Speaks Volumes
Imagine walking past one of the most iconic department stores in the Netherlands and seeing a bold tulip exploding with color. That’s the experience Liganova crafted with Essentiel Antwerp for their “Tulips from Amsterdam” campaign—bringing Dutch identity and playful elegance into the public eye through OOH design.
Design That Reflects Brand Personality
With billboard advertising like this, the concept goes far beyond visibility. The tulip installation mirrors Essentiel Antwerp’s commitment to bold prints and eccentric proportions, while Liganova’s spatial design turns it into a magnetic urban moment. BM Outdoor showcases how impactful outdoor advertising can express brand values with creative dimension.
How OOH Campaigns Reshape City Spaces
This installation redefines what advertising companies near me can deliver. It highlights how OOH formats can blend architecture, storytelling, and brand essence—transforming ordinary spaces into seasonal experiences that spark conversation and engagement.
The Power of Creative Partnerships
Essentiel Antwerp and Liganova’s collaboration shows how openness to innovation can drive unforgettable campaigns. With the Amsterdam-based team managing everything from ideation to execution, this tulip-themed masterpiece blossomed into one of the most vibrant OOH experiences of the season.
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