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A Fragant Takeover: Guerlain Turns Bus Stop Into Garden

In Madrid’s upscale Golden Mile, a simple bus shelter was transformed into a stunning floral installation to promote Aqua Allegoria Rosa Verde by Guerlain, in collaboration with JCDecaux Spain and Publicis Groupe. The fully vinyl-wrapped shelter offered a captivating Out-of-Home (OOH) experience, blending elegance and immersion in the heart of the city.

Wrapped in Nature: The Aqua Allegoria Experience

The entire bus shelter was meticulously covered in visuals and textures that mimicked the natural essence of the Rosa Verde fragrance. It wasn't just about showing a perfume bottle — this was an experiential campaign. As commuters approached the shelter, they were greeted by large floral graphics, soft pastel hues, and the subtle aroma of the scent itself, creating a moment of sensory escape in the middle of the city. Guerlain’s decision to go beyond traditional formats and embrace immersive outdoor advertising reflects a growing trend among luxury brands to create emotional and interactive connections with audiences in high-traffic urban areas.

The Power of OOH in Luxury Branding

This campaign perfectly demonstrates how premium billboard advertising rates are justified when they result in memorable, high-impact brand experiences. With strategic placement in a location frequented by upscale consumers, the installation aligned seamlessly with Guerlain’s refined image. The presence of JCDecaux, a company known for innovative DOOH and street furniture, ensured that the execution was technically flawless and visually stunning. Meanwhile, Publicis Groupe’s creative direction ensured that the storytelling stayed consistent with Guerlain’s legacy of elegance, sustainability, and sensory depth. Together, these elements exemplify how OOH campaigns can bridge the gap between brand storytelling and real-world interaction.

From Visibility to Virality

What made this campaign even more impactful was its potential for organic social sharing. Locals and tourists alike stopped to take photos and videos of the shelter, which quickly made rounds on social media under hashtags like #AquaAllegoria and #GuerlainMadrid. This kind of earned media significantly amplifies the value of the physical installation, converting a simple transit space into a powerful brand channel. By creating a space that people not only pass by but engage with, Guerlain achieved what many modern brands strive for: turning awareness into affection.

 

 

Discover BMOutdoor: Billboard Advertising in US and Canada!

Why choose BMOutdoor for your outdoor advertising?

  • Consumer trust: Outdoor advertising is a trusted medium for many, standing the test of time.
  • Direct and captivating messages: We deliver clear and compelling messages that effectively reach your audience.
  • Affordable for all: We offer options that fit all budgets and types of businesses.
  • Sales team at your service: Our passionate sales team is ready to help you achieve your goals.

Do you need outdoor advertising? It remains effective in boosting your brand in the United States and Canada, working in collaboration with digital marketing and other channels.

Outdoor Advertising

Outdoor advertising reaches people where they spend the majority of their time—outside. This includes posters, wall murals, and superboards that captivate audiences as they move through urban spaces.

Transit Advertising

Transit ads make use of public transportation to deliver messages, whether on buses, subways, or train stations. Ideal for reaching commuters in high-traffic areas.

Public Space Advertising

From airports to stadiums, public space advertising places your message in locations where large groups gather, creating strong brand awareness and high visibility.

Digital Advertising

Maximize your brand's impact with digital screens, which offer flexibility and dynamic content that can be tailored to different audiences and times of day.

 

Our services have coverage that extends throughout the United States, Canada, and Latin America. Take your message beyond borders! Contact us today at +1 365-635-5074 or email contact@bmoutdoor.com and let us be a part of the success of your next advertising campaign

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