Nude by Nature reconnects with Millennials in a refined OOH campaign, celebrating clean beauty, bold visuals, and a return to its original roots.
Growing Up with an Audience
Nude by Nature has long been a pioneer in clean, natural beauty, known for skin-friendly ingredients and exceptional quality control. For many Millennials, it was their first introduction to makeup. But in an attempt to appeal to Gen Z, the brand briefly lost sight of its original base. Recognizing the need to realign, Nude by Nature made a bold decision: grow up alongside the audience that started with them.
Crafting a Brand Voice That Breathes
Returning to its Australian roots, the brand collaborated on a reimagined voice and visual identity. Drawing inspiration from the outback’s surreal beauty, they developed a tone filled with airiness and natural metaphor. One standout line—“Makeup your skin can breathe in”—now graces their digital billboard, encapsulating a new identity rooted in authenticity and elegance.
Natural Elevation Through Visual Storytelling
Inspired by raw textures and wide open landscapes, the revamped look embraces minimal yet expressive design. Nude by Nature's packaging was also reimagined, with refined art direction and elevated photography. This wasn’t just a rebrand—it was a return to form with a fresh, elevated twist.
In the Real World: OOH in Action
The new identity isn’t just on the shelves—it’s everywhere. From tram wraps to digital billboards, Nude by Nature’s out of home presence has taken over city streets. Their renewed look brings the brand back to life, reminding audiences why it became a beauty icon in the first place. At BM Outdoor, we celebrate campaigns like these that prove the timeless impact of a well-executed OOH strategy.
Conclusion: Clean Beauty, Bold Visibility
Nude by Nature’s journey shows that staying true to your roots can spark powerful reinvention. Through clear messaging, inspired design, and strategic billboard advertising, they’ve reconnected with their core audience—reminding everyone that real beauty evolves, but never forgets where it began.
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