Too Faced and Sephora launch an eye-catching OOH activation in Madrid's Gran Vía with massive lashes to promote Ribbon Wrapped Lash mascara
Gran Vía Becomes the Stage for OOH Glam
When it comes to billboard advertising rates and creative billboard advertising prices, this campaign is a showstopper. In the heart of Madrid's Gran Vía, Too Faced and Sephora have teamed up to roll out a dramatic out-of-home (OOH) installation that takes volume—literally—to new heights. The spotlight? The Ribbon Wrapped Lash mascara.
Parabus Transformed into a Beauty Statement
Imagine walking through the city and seeing bus shelters with giant, sculpted lashes on the roof. That's exactly what passersby witnessed thanks to the genius of Too Faced and Sephora. This immersive urban makeover didn't just stop traffic—it turned heads, making it one of the most talked-about OOH activations in recent months.
Amplifying Product Benefits Through Design
With billboard advertising like this, the message is clear: volume, drama, and style. The over-the-top design mirrored the bold effects of Ribbon Wrapped Lash, delivering more than just visibility—it conveyed brand personality with flair. BM Outdoor, your go-to source for OOH inspiration, highlights how experiential ads are transforming engagement.
Why These Campaigns Matter for Outdoor Media
This creative approach redefines advertising companies near me and sets a new benchmark for brands looking to leave a mark. It proves that OOH advertising isn't just about size—it's about storytelling and immersion.
The Power of Partnerships in OOH Innovation
The collaboration between Too Faced and Sephora shows what's possible when beauty meets creativity in public space. The result? A viral moment with massive reach—both physically and online.
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