Ollie takes sun protection to the streets with Marina Ruy Barbosa in São Paulo and Rio reminding everyone that SPF is a daily must, not a choice.
Marina Ruy Barbosa Stars in “Sunscreen Madness”
Brazilian actress and fashion icon Marina Ruy Barbosa brings star power to Ollie’s latest out-of-home campaign titled “Loucura por proteção solar” (Sunscreen Madness). The campaign hits major urban areas like São Paulo and Rio de Janeiro with a bold message: sun protection is not optional—it’s essential.
BM Outdoor reports that the visual impact of this street-level campaign is helping redefine how skincare brands engage in public awareness. From giant billboards to interactive street posters, Ollie is making skincare impossible to ignore.
Sun Protection Is a Daily City Essential
This vibrant OOH initiative highlights a simple truth: skincare doesn’t end at home. With São Paulo and Rio's intense sun exposure, Ollie encourages passersby to embrace sunblock as a vital part of their daily routine—even during commutes or city strolls.
Whether you’re heading to work, school, or simply enjoying a walk, Ollie’s campaign reminds you that SPF is your best urban armor.
A Brazilian Brand Putting Skincare on the Map
Ollie is known for making skincare more accessible and fun, especially among younger audiences. By leveraging the charm and influence of Marina Ruy Barbosa and blending it with creative outdoor strategies, they’ve succeeded in turning a skincare message into a cultural movement.
As covered by BM Outdoor, this campaign stands out for its ability to merge visual appeal with behavioral change. It’s not just marketing—it’s public health with flair.
Turning Heads with Creativity and Color
The campaign’s vivid orange visuals and playful tone stand out in Brazil’s busy urban landscapes. Ollie’s bright color palette not only catches the eye but reinforces the message that sun protection should be as routine—and joyful—as skincare itself. Each billboard becomes a cheerful, informative reminder.
OOH Campaigns That Leave a Lasting Glow
Ollie’s strategy is a perfect example of how out-of-home (OOH) advertising can go beyond awareness and foster lasting habits. By meeting people in their real environments—at bus stops, city centers, and avenues—the brand ensures that sun protection becomes part of the collective mindset. It’s marketing with impact, reach, and relevance.
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