Gentle Monster and Bratz launch global pop-ups featuring giant statues, Y2K aesthetics, and their bold new futuristic Pocket Collection.
Cyber-Glam Takes Over the Streets
To celebrate the launch of their limited-edition Pocket Collection, Korean eyewear powerhouse Gentle Monster joins forces with iconic doll brand Bratz for an electrifying global activation. Aptly named the Gentle Monster x Bratz Global Pop-Up, the series spans Seoul, Los Angeles, Shanghai, and Bangkok, transforming each city into a sci-fi dreamworld of lavender hues, metallic textures, and larger-than-life Bratz statues.
Retail Becomes an Out-of-This-World Experience
This is more than a product drop—it’s an immersive aesthetic takeover. Each location features a custom-designed space where fans can pose alongside towering Bratz sculptures, marvel at futuristic decor, and meet the exclusive Bratz x Gentle Monster humanoid doll. Visitors are invited into an environment where style, play, and tech collide—perfectly in tune with Y2K revival and cybercore trends.
Not Just Eyewear—It’s a Movement
The Pocket Collection itself mirrors the spectacle of its launch: sleek silhouettes, exaggerated shapes, and edgy finishes that blend fashion with fantasy. Every piece is a wearable statement of identity, attitude, and nostalgia—turning eyewear into pop culture artifacts.
Final Look
With futuristic fashion, nostalgia-fueled storytelling, and spectacular real-world installations, the Gentle Monster x Bratz campaign redefines what outdoor and retail advertising can be. A cyber-glam reboot for the next generation.
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