Billboards in LA just got a fashionable twist—and it’s all about friendship, fame, and the fabulous Deco handbag.
A Star-Studded Billboard That Shines Bright in LA
The streets of Los Angeles just got a fabulous upgrade. In a vibrant outdoor activation, Kate Spade New York launched their latest campaign featuring the iconic Deco handbag, fronted by cultural icons Ice Spice and Charli D’Amelio. The bold and glamorous visuals took over Circa LA, one of the city's most high-profile billboard locations, making friendship the main character of the message.
The Power of Connection in Outdoor Advertising
In a time where connection means everything, Kate Spade’s campaign creatively highlights the emotional side of fashion. By teaming up two influential Gen Z figures, the campaign captures a youthful spirit and spreads it across the skyline with a powerful statement—friendship is always in style. Through smart billboard placement, the message isn’t just seen—it’s felt.
Billboard Advertising That Blends Style and Strategy
The use of Circa LA, a premium outdoor location, is no coincidence. Known for its high visibility and urban chic setting, it amplifies the glamorous aesthetic of Kate Spade’s creative. As noted by Publisitios, the power of strategic billboard advertising lies in pairing the right message with the right location—and this campaign nails it.
A New Era for Iconic Handbags and Campaigns
This isn’t just another ad—it’s a celebration of the Deco handbag as a symbol of individuality, connection, and timeless design. With the cultural cachet of Ice Spice and Charli D’Amelio, Kate Spade taps into a vibrant new audience. Outdoor advertising proves again to be the perfect medium to turn a product into a lifestyle movement.
Why OOH Campaigns Continue to Lead in 2025
Campaigns like this prove that Out-of-Home (OOH) advertising is far from outdated. With large-format visuals, strategic placement, and cultural relevance, it continues to generate massive buzz both on the streets and across social media.
Discover BM Outdoor: Billboard Advertising in US and Canada!
Why choose BMOutdoor for your outdoor advertising?
- Consumer trust: Outdoor advertising is a trusted medium for many, standing the test of time.
- Direct and captivating messages: We deliver clear and compelling messages that effectively reach your audience.
- Affordable for all: We offer options that fit all budgets and types of businesses.
- Sales team at your service: Our passionate sales team is ready to help you achieve your goals.
Do you need outdoor advertising? It remains effective in boosting your brand in the United States and Canada, working in collaboration with digital marketing and other channels.
Our services have coverage that extends throughout the United States, Canada, and Latin America. Take your message beyond borders! Contact us today at +1 365-635-5074 or email contact@bmoutdoor.com and let us be a part of the success of your next advertising campaign
