When flavor meets the city, outdoor advertising becomes an experience.
Urban Refresh: A Citrus Lager with Big Impact
In a season craving freshness, Unibroue unveiled its newest creation — Lager citron et sel de mer — with a bold move in the heart of Montreal. The campaign features a vivid poster located at a BIXI station, transforming a functional bike stop into an immersive brand showcase. The sunny yellow tones, citrus visuals, and minimal yet playful design instantly catch the eye, mirroring the crisp, refreshing profile of the lager itself. Positioned where locals move, pause, and connect, this outdoor spot was no random choice — it’s built to make a splash.
The Power of Street-Level Advertising
Street-level advertising continues to prove its strength in high-traffic urban spaces, and Unibroue’s campaign is a textbook example. By leveraging the natural pause points of city dwellers — bike shares, intersections, and sidewalks — the brand inserts itself into daily routines. The poster at the BIXI station does more than advertise a drink; it becomes part of the urban rhythm.Bmoutdoor regularly highlights how out-of-home (OOH) formats like this create high recall and foster direct interaction, something digital ads can’t always match. In a city known for its dynamic energy, Unibroue’s campaign harmonizes perfectly with Montreal’s fast-moving lifestyle.
A Summer Hit Brewing with Flavor
For those who kept the journey going beyond the tram ride, a special surprise awaited at Miriade stores: an exclusive gift tied to the campaign. This clever call-to-action not only extended the brand experience but also drove foot traffic to physical stores — a powerful combination of OOH advertising and retail strategy.
By blending physical engagement with strategic out-of-home exposure, IGPDecaux and Miriade offered a case study in how to turn transport into transformative marketing.
SS25 Collection Brings Fresh Energy to Milan
This lager is more than a seasonal product — it’s a lifestyle in a bottle. Infused with lemon and a touch of sea salt, it delivers a light, coastal twist made for hot afternoons and long patios. The advertising mirrors this flavor story: playful, refreshing, and attention-grabbing without being overwhelming. From the first glance at the poster, passersby can almost taste the product. With summer heating up, Unibroue positions itself as not just another beer option, but the beer that defines the season. By aligning flavor and visuals so tightly, the campaign creates a complete sensory narrative.
More Than a Poster
This campaign proves that when design, location, and message align, outdoor advertising becomes experiential. Unibroue doesn’t just sell a drink; it crafts a feeling — of refreshment, escape, and a moment to pause. The use of the BIXI station, a true symbol of urban movement, as the canvas for this story is both strategic and symbolic. In this case, one poster may be all it takes to spark a craving.
Discover BM Outdoor: Billboard Advertising in US and Canada!
Why choose BMOutdoor for your outdoor advertising?
- Consumer trust: Outdoor advertising is a trusted medium for many, standing the test of time.
- Direct and captivating messages: We deliver clear and compelling messages that effectively reach your audience.
- Affordable for all: We offer options that fit all budgets and types of businesses.
- Sales team at your service: Our passionate sales team is ready to help you achieve your goals.
Do you need outdoor advertising? It remains effective in boosting your brand in the United States and Canada, working in collaboration with digital marketing and other channels.
Our services have coverage that extends throughout the United States, Canada, and Latin America. Take your message beyond borders! Contact us today at +1 365-635-5074 or email contact@bmoutdoor.com and let us be a part of the success of your next advertising campaign
