Hunter & Gather’s Powerful Outdoor Advertising Campaign

Outdoor Advertising as a Key Tool

Hunter & Gather, a brand promoting an ancestral and natural lifestyle, recently launched their “Now We Rise” advertising campaign. This strategy leverages outdoor advertising, known as billboards or OOH ads, to challenge practices by industry giants like Heinz and Hellmann’s. It highlights the importance of consuming food with authentic and healthy ingredients.

Out of home advertising (OOH) has proven to be an effective way to capture public attention, especially in competitive markets like London. This campaign strategically uses billboards to compare conventional products with Hunter & Gather’s healthier alternatives, raising awareness about ingredient quality and encouraging more mindful purchasing decisions.

Campaign Highlights in London

Examples from this initiative include billboards that contrast Hunter & Gather products with those of traditional brands. For instance:

  • Ketchup without refined sugars: A billboard highlights the difference between regular products and Hunter & Gather’s ketchup, free from refined sugars.
  • 100% avocado oil mayonnaise: Another billboard ad challenges the use of seed oils and artificial additives, promoting authenticity with the message: "Bring out the… Real Food."

These messages not only emphasize the brand's values but also demonstrate how billboards can be a powerful tool for telling impactful stories and building consumer trust.

Benefits of Outdoor Advertising for Brands

Hunter & Gather has effectively leveraged the advantages of outdoor advertising, including:

  • High visibility: Ads on highways, bus stops, and transit shelters ensure the message reaches a broad audience.
  • Visual impact: DOOH ads (Digital Out of Home) used in London stand out for delivering clear and memorable messages.
  • Flexibility: Outdoor advertising adapts to various locations and formats, such as bus shelter ads, transit advertising, and highway billboards.

These strategies are not only ideal for brands like Hunter & Gather but also for businesses exploring opportunities in billboard advertising Toronto, billboard rental, or evaluating the billboard advertising costs in specific markets.

How Much Does Outdoor Advertising Cost?

Investing in outdoor advertising varies depending on the location, format, and campaign duration. For example:

  • Billboard advertising costs: In cities like Toronto, prices range from $1,000 to $15,000 per month, depending on the location and size of the billboard.
  • Transit shelter ads: These are often more affordable and located in high-traffic areas.
  • Digital billboards: DOOH ads can be pricier due to their flexibility and targeting capabilities.

When considering outdoor advertising, it’s crucial to evaluate the benefits of each format and how they align with the brand’s objectives.

Conclusion

Hunter & Gather has shown that outdoor advertising is a powerful tool for delivering meaningful messages, boosting brand visibility, and highlighting a product’s unique values. Whether using billboards, bus stop ads, or DOOH strategies, businesses can leverage these platforms to connect with their audiences effectively.

If you’re exploring billboard advertising rates, outdoor advertising costs, or options like highway billboard advertising in Toronto or elsewhere, campaigns like “Now We Rise” can inspire your brand to engage with consumers and create a lasting impact.

 

Discover BMOutdoor: Billboard Advertising in US and Canada!

Why choose BMOutdoor for your outdoor advertising?

  • Consumer trust: Outdoor advertising is a trusted medium for many, standing the test of time.
  • Direct and captivating messages: We deliver clear and compelling messages that effectively reach your audience.
  • Affordable for all: We offer options that fit all budgets and types of businesses.
  • Sales team at your service: Our passionate sales team is ready to help you achieve your goals.

Do you need outdoor advertising? It remains effective in boosting your brand in the United States and Canada, working in collaboration with digital marketing and other channels.

Outdoor Advertising

Outdoor advertising reaches people where they spend the majority of their time—outside. This includes posters, wall murals, and superboards that captivate audiences as they move through urban spaces.

Transit Advertising

Transit ads make use of public transportation to deliver messages, whether on buses, subways, or train stations. Ideal for reaching commuters in high-traffic areas.

Public Space Advertising

From airports to stadiums, public space advertising places your message in locations where large groups gather, creating strong brand awareness and high visibility.

Digital Advertising

Maximize your brand's impact with digital screens, which offer flexibility and dynamic content that can be tailored to different audiences and times of day.

 

Our services have coverage that extends throughout the United States, Canada, and Latin America. Take your message beyond borders! Contact us today at +1 365-635-5074 or email contact@bmoutdoor.com and let us be a part of the success of your next advertising campaign

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