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Floating Beans Capture Attention for Harry Potter

A Unique Advertising Experience: Giant Beans Floating on the Chicago River

Harry Potter’s latest advertising campaign in Chicago brought magic to life in an unexpected way. To announce the opening of a new official store in the city, giant Bertie Bott’s beans floated on the Chicago River under the Michigan Avenue Bridge. This creative outdoor advertising strategy, tied to April Fools' Day, not only caught the attention of those passing by but also sparked a flurry of excitement and conversations on social media.

The Power of Outdoor Advertising: Capturing Attention with Creativity

The giant floating beans served as a perfect example of how outdoor advertising can use creativity to make a lasting impression. Unlike traditional billboards, which are static, this activation brought a sense of wonder and surprise to the heart of Chicago, captivating both tourists and Harry Potter fans. The unexpected nature of the display made it a memorable experience that drove interest and conversation, enhancing the buzz surrounding the store’s grand opening.

This activation shows how DOOH (Digital Out Of Home) campaigns can go beyond just digital screens, using physical elements in the environment to connect with the public in an engaging way. The event demonstrated the importance of thinking outside the box, proving that outdoor advertising doesn’t always have to come in the form of a traditional billboard.

Creating Social Media Buzz Through Outdoor Advertising

The floating beans also led to a surge of social media activity, as people shared their experiences and images of the spectacle. The campaign generated organic engagement, with fans posting about the magical beans and the upcoming Harry Potter store. This kind of outdoor advertising effectively blends real-world experiences with the digital world, where social media plays a huge role in amplifying the campaign’s reach and impact.

The inclusion of free Bertie Bott’s candy samples during the activation further enhanced the interaction with the public. This tactile element made the experience even more immersive, tying the advertisement directly to the Harry Potter brand while also driving word-of-mouth and social shares. It shows how DOOH ads can create immersive experiences that extend beyond just the physical space.

Harry Potter’s New Store: A Magical Destination in Chicago

Located in downtown Chicago, the new Harry Potter store is set to be a must-visit for fans of the series. It will feature themed areas, exclusive products, and a Butterbeer Bar, all designed to offer visitors an immersive experience. This store will join other official locations in London and New York, marking another milestone for the brand in expanding its presence in the entertainment market.

As brands continue to look for innovative ways to capture attention, outdoor activations like this one stand out. Billboard advertising may still hold a prominent place in advertising campaigns, but this activation shows the value of bringing magic, creativity, and surprise into the world of outdoor media.

The Costs of Outdoor Advertising in Cities Like Toronto

If you're inspired by this creative use of outdoor advertising, you may be wondering about the costs of billboard advertising in major cities like Toronto. The cost of a billboard can vary widely depending on several factors:

  • Location: Billboards located in high-traffic areas, such as downtown Toronto, are generally more expensive.

  • Type of Medium: While traditional billboards still dominate, DOOH ads (digital billboards) tend to have higher costs due to their ability to display dynamic, targeted content.

  • Duration: The longer you rent a billboard, the more cost-effective it can be, especially for campaigns that span several weeks or months.

The prices for billboard advertising rates in Toronto can vary, but understanding the key factors involved—like the location, type of medium, and campaign duration—can help you plan a successful outdoor advertising campaign that aligns with your budget and goals.

Conclusion: The Magic of Outdoor Advertising

The Harry Potter activation in Chicago is a prime example of how outdoor advertising can capture attention in unexpected ways. By creatively integrating a physical element like the giant floating beans into the urban environment, the brand not only attracted attention but also generated social media buzz, enhancing the impact of the campaign.

If you’re considering outdoor advertising for your next campaign, remember that creativity is key. Whether through DOOH ads or innovative outdoor media, the right campaign can elevate your brand’s presence and engage your audience in ways that traditional methods simply can’t match

Discover BMOutdoor: Billboard Advertising in US and Canada!

Why choose BMOutdoor for your outdoor advertising?

  • Consumer trust: Outdoor advertising is a trusted medium for many, standing the test of time.
  • Direct and captivating messages: We deliver clear and compelling messages that effectively reach your audience.
  • Affordable for all: We offer options that fit all budgets and types of businesses.
  • Sales team at your service: Our passionate sales team is ready to help you achieve your goals.

Do you need outdoor advertising? It remains effective in boosting your brand in the United States and Canada, working in collaboration with digital marketing and other channels.

Outdoor Advertising

Outdoor advertising reaches people where they spend the majority of their time—outside. This includes posters, wall murals, and superboards that captivate audiences as they move through urban spaces.

Transit Advertising

Transit ads make use of public transportation to deliver messages, whether on buses, subways, or train stations. Ideal for reaching commuters in high-traffic areas.

Public Space Advertising

From airports to stadiums, public space advertising places your message in locations where large groups gather, creating strong brand awareness and high visibility.

Digital Advertising

Maximize your brand's impact with digital screens, which offer flexibility and dynamic content that can be tailored to different audiences and times of day.

 

Our services have coverage that extends throughout the United States, Canada, and Latin America. Take your message beyond borders! Contact us today at +1 365-635-5074 or email contact@bmoutdoor.com and let us be a part of the success of your next advertising campaign

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