Members of
KitKat’s Phone Break Campaign: A Creative Approach

Reinforcing the Iconic Slogan in a Digital World

In today’s world, where most of us are glued to our smartphones, KitKat's timeless slogan "Have a Break" has never felt more relevant. The "KitKat Phone Break" campaign cleverly highlights the growing issue of excessive screen time, urging people to step away from their phones and grab a KitKat instead. This outdoor advertising campaign uses humor and relatability to reach people in real-time, across various billboard advertising spaces.

An Engaging DOOH Campaign

Developed by VML Czechia, the DOOH (Digital Out Of Home) campaign captures the attention of passersby with scenes that depict everyday situations where people habitually reach for their smartphones. Instead of smartphones, KitKat bars replace the devices in these moments, whether someone is waiting for a bus, meeting a friend, or standing in a queue. The message is clear: we often reach for our phones when we should be taking a proper break, and KitKat is here to help.

A Fresh Twist on a Timeless Tagline

What makes this out of home advertising particularly effective is its use of billboards and other outdoor media to deliver the message. By incorporating billboard advertising in key locations like bus stops, subway stations, and high-traffic areas, KitKat reaches audiences in a context where their attention is already divided. It’s a reminder to take a break in the middle of our busy lives, right when we need it most.

In a world of constant digital noise, KitKat’s playful approach to outdoor advertising offers a refreshing contrast to the usual, helping them stand out in the crowded OOH market. From the classic billboard rates to billboard rental costs, this type of marketing can prove to be both effective and cost-efficient, especially when it engages with the audience on a personal and humorous level.

Effective OOH Advertising at the Right Price

The key to a successful OOH campaign lies in selecting the right locations, whether that's a highway billboard or a bus stop ad. In Toronto, for example, billboard advertising rates can vary depending on the size and location of the billboard sign. With billboard ad prices differing across various regions, advertisers can strategize to find the perfect billboard cost for their needs, ensuring maximum exposure while staying within budget.

For those interested in outdoor advertising costs, it's crucial to understand the different billboard ad rates and how they align with the overall campaign goals. Whether you're looking for a billboard ad cost or seeking information on billboard advertising Toronto, it's important to compare billboard rental options and their respective billboard expenses to determine the best approach for your brand.

The Power of DOOH and Transit Ads

KitKat’s DOOH ads and bus shelter advertising are a great example of how OOH media can successfully integrate both traditional and digital formats. From bus stop advertising to transit shelter ads, these types of ads engage consumers during their daily routines, further emphasizing the brand's message of taking a break. The versatility of outdoor media—from billboards to transit advertising—allows brands to reach consumers in diverse and impactful ways.

A Strong Reminder to Take a Break

KitKat’s latest OOH advertising campaign, Phone Break, not only reinforces the brand’s long-standing message of unwinding but also taps into the power of digital out of home spaces, making it an excellent example of how brands can leverage billboard advertising rates to drive engagement and connect with consumers in meaningful ways. By placing ads in highly visible locations and using humor to convey their message, KitKat proves that sometimes, the best way to break free from technology is by engaging with billboard advertising in the real world.

This outdoor advertising campaign’s success is a testament to the effectiveness of OOH strategies in today’s marketing landscape. Whether you’re considering billboard advertising for your brand or curious about billboard rental options, KitKat’s clever approach to billboards and DOOH ads shows that outdoor campaigns can still pack a punch when done right.

Discover BMOutdoor: Billboard Advertising in US and Canada!

Why choose BMOutdoor for your outdoor advertising?

  • Consumer trust: Outdoor advertising is a trusted medium for many, standing the test of time.
  • Direct and captivating messages: We deliver clear and compelling messages that effectively reach your audience.
  • Affordable for all: We offer options that fit all budgets and types of businesses.
  • Sales team at your service: Our passionate sales team is ready to help you achieve your goals.

Do you need outdoor advertising? It remains effective in boosting your brand in the United States and Canada, working in collaboration with digital marketing and other channels.

Outdoor Advertising

Outdoor advertising reaches people where they spend the majority of their time—outside. This includes posters, wall murals, and superboards that captivate audiences as they move through urban spaces.

Transit Advertising

Transit ads make use of public transportation to deliver messages, whether on buses, subways, or train stations. Ideal for reaching commuters in high-traffic areas.

Public Space Advertising

From airports to stadiums, public space advertising places your message in locations where large groups gather, creating strong brand awareness and high visibility.

Digital Advertising

Maximize your brand's impact with digital screens, which offer flexibility and dynamic content that can be tailored to different audiences and times of day.

 

Our services have coverage that extends throughout the United States, Canada, and Latin America. Take your message beyond borders! Contact us today at +1 365-635-5074 or email contact@bmoutdoor.com and let us be a part of the success of your next advertising campaign

Files Blogs

January 2024 February 2024 March 2024 April 2024 May 2024

Share This:

Shares
facebook sharing button Share
twitter sharing button Tweet
gmail sharing button Email
whatsapp sharing button Share
snapchat sharing button Snap
email sharing button Email
sharethis sharing button Share
messenger sharing button Share
linkedin sharing button Share
pinterest sharing button Pin
reddit sharing button Share
telegram sharing button Share
skype sharing button Share