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AI Retail Assistant Luna Transforms Skechers Shopping

Blending Tech and Style in Punggol Digital District

Skechers is stepping into the future of retail with the launch of Luna, an AI-powered retail assistant that transforms the shopping experience at its new store in Punggol Coast Mall, Singapore. Designed by We Are Social Singapore, Luna provides personalized fashion guidance via interactive kiosks or through Telegram—blurring the lines between online and offline retail.

This month-long activation not only celebrates the store’s grand opening but also aligns with the district’s tech-forward identity. With Luna, shoppers can get real-time outfit recommendations based on what they’re wearing, or build a new look from the store’s racks. It’s not just retail—it’s personalized, conversational, and futuristic.

🛍️ Want to explore more groundbreaking OOH and retail innovations? Visit BM Outdoor Canada for more industry news.

Retail Meets AI: The Power Behind Luna

Luna is more than a chatbot—it’s a fully interactive AI agent using a blend of advanced models for speech-to-speech communication. It’s capable of engaging in fluid, context-aware conversations that guide customers along their shopping journey. Whether you're in-store or chatting from your phone, Luna maintains a consistent, personalized experience.

According to Irene Lee, Senior GM at Skechers Singapore:
“As a comfort technology brand, harnessing new and innovative solutions to connect with our customers is part of our DNA. With the opening of our new store in Punggol Digital District, it enhances customers' retail journey with a unique, social, and interactive experience with Luna.”

Manolis Perrakis, Innovation Director at We Are Social Singapore, adds:
“Luna is an additional touchpoint for Skechers to complement its innovative retail experience... connecting the shop floor and customers’ phones.”

What This Means for the Future of Retail

With tools like Luna, brands like Skechers are showcasing how AI can transform traditional shopping into immersive, omnichannel experiences. AI is no longer just a backend tool—it’s becoming a frontline brand ambassador, able to tailor experiences in real-time.

BM Outdoor believes that these types of activations are a sign of what’s to come for digital out-of-home and smart retail integrations. Want to keep up with the latest innovations reshaping consumer engagement? Follow BM Outdoor’s updates and stay ahead of the curve.

 

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