The Creativity of Tim Hortons in Their Halloween Campaign

A Campaign That Captures the Essence of Reality

Although Halloween has ended, the streets are still filled with zombies in need of a good dose of coffee to wake up. This is the starting point of the campaign by the Canadian coffee chain Tim Hortons, which has leveraged this holiday to promote its products. The connection between the holiday and coffee consumption is clever, showing how a simple cup of coffee can be the perfect solution for those tired moments.

Documentary Photography: A Unique Approach

What stands out most about the campaign are the photos taken by award-winning photographer Ale Burset, who hit the streets over several mornings to capture people returning from parties or heading to work on public transport. The style, leaning more towards documentary photography than advertising, is a brilliant choice. This authentic and relatable approach resonates deeply with the audience, generating a more significant impact compared to conventional advertising images.

Effective Outdoor Advertising Strategy

The work of the agency GUT Toronto uses creativity and humor to attract consumers. The campaign slogan, “Halloween is over. Wake up, zombies,” has been displayed on outdoor media and on the brand's social media platforms. This strategy of outdoor advertising is particularly effective in Toronto, where billboards are available at competitive prices.

Advantages of Outdoor Advertising

Outdoor advertising, like DOOH ads (digital out of home), allows brands to reach a massive audience. The billboard advertising prices in Toronto can vary depending on location and size, but the benefits far outweigh the costs. Outdoor campaigns not only generate a high level of visibility but are also memorable, making them a valuable option for brands.

How Much Does it Cost to Advertise on a Billboard?

A common question many ask is, “How much does a billboard cost?” The billboard advertising rates can vary significantly, with factors such as location and campaign duration influencing the billboard cost. Here’s an approximate breakdown of costs:

• Billboard ad price: Ranges from $1,500 to $15,000 per month, depending on the location.
• Billboard rental: Rental costs also depend on size and location, typically ranging from $500 to $5,000 per month.
• Bus stop advertising is another option that can be more affordable, with costs ranging from $300 to $2,000 per month.

Investing in outdoor advertising costs can be considerable, but the exposure and brand recognition gained often justify the expenditure.

Conclusion: A Strategy That Works

The Tim Hortons campaign is a clear example of how creativity in outdoor advertising can effectively connect with the audience. Authentic images and a clever message not only capture attention but also generate conversation and engagement. In a world saturated with advertising messages, investing in out of home ads can be the key to standing out and making a lasting impact.

Ultimately, the combination of creativity and strategy in outdoor advertising translates into increased brand awareness and recognition, making billboard advertising a viable option for any marketing campaign.

 

Why choose BMOutdoor for your outdoor advertising?

• Consumer trust: Outdoor advertising is a trusted medium for many, standing the test of time.
• Direct and captivating messages: We deliver clear and compelling messages that effectively reach your audience.
• Affordable for all: We offer options that fit all budgets and types of businesses.
• Sales team at your service: Our passionate sales team is ready to help you achieve your goals.

Do you need outdoor advertising? It remains effective in boosting your brand in the United States and Canada, working in collaboration with digital marketing and other channels.

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Our services have coverage that extends throughout the United States, Canada, and Latin America. Take your message beyond borders! Contact us today at 210-610-5012 or email customerservice@bmoutdoor.com and let us be a part of the success of your next advertising campaign

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