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Sweet Interactive Bus Shelter: Ben & Jerry's OOH Campaign

The Creativity of DOOH Billboards in Ben & Jerry’s Advertising

Enter the ice cream world at the bus shelter. 🍦 This is how Ben & Jerry's invites us to enjoy their latest outdoor advertising campaign with a vibrant and engaging DOOH (Digital Out of Home) bus shelter ad. This campaign showcases an interactive experience, allowing people to connect with a brand that truly knows how to engage its audience.

Through this outdoor advertising campaign, Ben & Jerry's visually captivates pedestrians and public transport users alike. The bus shelter becomes a meeting point for ice cream lovers and the brand, offering a unique and memorable moment.

Interactive Experience: DOOH in Action

Sprinkles some sweetness into the streets with a creative OOH operation. By scanning a QR code at the bus shelter, users can step into Ben & Jerry's world and personalize their experience. This campaign is a clear example of how DOOH campaigns can make the audience participate and engage with the brand interactively.

The interactive displays at the bus shelter not only attract passersby but also create an emotional connection between the user and the product. It’s a full out of home advertising experience that goes beyond traditional advertising.

The Benefits of Creative Outdoor Advertising

Creative outdoor advertising like Ben & Jerry’s is essential for capturing attention in public spaces saturated with ads. Especially with DOOH campaigns, the brand remains memorable and generates social media buzz. Thanks to collaboration with @mindsharenl, this campaign becomes a reference for what a well-executed advertising strategy can achieve.

Keywords Related to Outdoor Advertising Costs in Toronto

If you're wondering how a campaign like this compares with traditional billboard advertising costs, consider several options available in cities like Toronto. Costs can vary based on format, location, and technology used:

  • Billboard advertising prices: In Toronto, billboard prices vary significantly depending on location and visibility.
  • How much does a billboard cost: On average, a sign on a main avenue may cost more than one on a highway.
  • Bus stop advertising: Advertising at bus stops is a cost-effective option for those looking for local impact in strategic locations.

A bus stop advertising campaign like Ben & Jerry's is a perfect example of how to maximize reach with accessible costs, especially compared to more traditional outdoor media.

In Summary: Why OOH Works in Advertising

This campaign demonstrates the versatility of billboards and DOOH in a well-thought-out outdoor advertising strategy. Like other billboard or transit advertising campaigns, bus shelter advertising leverages high-traffic areas where people wait, increasing exposure time.

 

 

 

Discover BMOutdoor: Billboard Advertising in US and Canada!

Why choose BMOutdoor for your outdoor advertising?

  • Consumer trust: Outdoor advertising is a trusted medium for many, standing the test of time.
  • Direct and captivating messages: We deliver clear and compelling messages that effectively reach your audience.
  • Affordable for all: We offer options that fit all budgets and types of businesses.
  • Sales team at your service: Our passionate sales team is ready to help you achieve your goals.

Do you need outdoor advertising? It remains effective in boosting your brand in the United States and Canada, working in collaboration with digital marketing and other channels.

Outdoor Advertising

Outdoor advertising reaches people where they spend the majority of their time—outside. This includes posters, wall murals, and superboards that captivate audiences as they move through urban spaces.

Transit Advertising

Transit ads make use of public transportation to deliver messages, whether on buses, subways, or train stations. Ideal for reaching commuters in high-traffic areas.

Public Space Advertising

From airports to stadiums, public space advertising places your message in locations where large groups gather, creating strong brand awareness and high visibility.

Digital Advertising

Maximize your brand's impact with digital screens, which offer flexibility and dynamic content that can be tailored to different audiences and times of day.

 

Our services have coverage that extends throughout the United States, Canada, and Latin America. Take your message beyond borders! Contact us today at +1 365-635-5074 or email contact@bmoutdoor.com and let us be a part of the success of your next advertising campaign

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