oOh!media Expands Digital Billboards in Adelaide

oOh!media has introduced a new large format digital billboard at one of Adelaide’s busiest commuting corridors. This innovative double-sided digital site, part of oOh!’s Signature Series, is strategically positioned at a critical intersection in Northern Adelaide, providing a high-traffic environment with maximum visibility for brand exposure.

Gepps Cross: The New Advertising Powerhouse

Gepps Cross is a crucial five-way intersection including Grand Junction Road (east/west), Main North Road (south/northeast), and Port Wakefield Road (north). It serves as a pivotal junction for highways connecting Adelaide to Western Australia, the Northern Territory, and New South Wales. Additionally, South Australia’s largest homemaker centre, Gepps X Home HQ, located just 10km from Adelaide’s CBD, is also near this busy intersection.

The landmark digital billboard at Gepps Cross joins two other significant new Out of Home builds oOh! has launched in Adelaide this year. The first is located at Mile End on South Road, one of Adelaide’s busiest corridors and a major arterial route. The other is in Campbelltown on Lower North East Road, serving the hard-to-reach northeast at the high-traffic intersection of Payneham, Glynburn, Montacute, and Lower North East Roads. These three new locations further extend oOh!’s footprint and capability to deliver impactful advertising solutions across key commuter routes in Adelaide.

Expanding Digital Out-Of-Home Investment

Complementing oOh!’s new Out-of-Home investment in Adelaide is the installation of 60 new digital panels across the City of Adelaide’s street furniture network. This significant expansion follows oOh! securing a long-term prestigious contract in 2022.

The newly installed and upgraded digital assets, combined with oOh!’s existing network, deliver 100% weekly reach within the City of Adelaide, contributing to a total network reach of 97% across the entire Adelaide market.

Paul Sigaloff, oOh!’s Chief Revenue and Growth Officer, stated: “Our ongoing investment in Adelaide’s Out of Home advertising infrastructure underscores our commitment to providing brands with the most innovative and effective solutions available. The launch of the Gepps Cross digital billboard, along with our new builds at Mile End and Campbelltown, and the digitization of our City of Adelaide street furniture network, significantly enhances our ability to drive brand fame and deliver exceptional results for advertisers at scale across the South Australian capital.”

oOh!media's approach to Out-of-Home and digital out-of-home (DOOH) advertising in Adelaide is similar to innovative strategies being adopted in Canada. Canadian cities are also seeing a rise in large format digital billboards and enhanced digital networks that capture high traffic and visibility. Just as oOh!media is expanding its reach in Adelaide, Canadian Outdoor advertising companies are utilizing advanced digital platforms to enhance brand visibility and deliver impactful campaigns. This trend reflects a broader global shift towards dynamic and strategic advertising solutions that are increasingly relevant to markets in both Adelaide and Canada.