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Spooky Pizza Campaign Elevates Outdoor Advertising Impact

Papa John's recent "Spooky Pizza" campaign, in collaboration with the artist ZedTrafficker, has captured public attention with an innovative proposal for the Halloween season. In this campaign, the melted cheese on the pizzas forms skulls, creating a thematic visual effect that has resonated with pizza and Halloween fans. 🍕💀

The Power of Billboards and DOOH in the Campaign

The "Spooky Pizza" campaign has demonstrated the impact that outdoor advertising can have in attracting customers. Using billboards and DOOH (Digital Out-of-Home) ads in strategic locations, such as billboards or transit shelter ads, has effectively caught the attention of people passing through busy streets and highways.

For example, in major cities like Toronto, where billboard advertising prices vary, brands can maximize their investment by using creative visuals like those in the Spooky Pizza campaign to make an impact. Placing this kind of campaign on a billboard advertising in Toronto can be costly, but the return in terms of visibility and brand recall is significant.

How Much Does an Outdoor Advertising Campaign Cost?

One of the most common questions that arises when companies look into out-of-home ads is: how much does a billboard cost? Costs vary depending on the location, the size of the billboard, and the type of content displayed. In cities like Toronto, billboard rates can range from $1,500 to over $15,000 per month, depending on the area.

Campaigns like Papa John's Spooky Pizza can make use of billboards for lease and transit shelter advertising to optimize their investments. Even though billboard ad rates are high, the thematic and attractive design of the campaign justifies the expense, ensuring that consumers associate the brand's creativity with their shopping experience.

The Impact of Bus Stop Advertising

In addition to billboards, advertising on bus stops or bus shelter ads can also be an effective option for campaigns like Spooky Pizza. This type of transit ad is ideal for catching the attention of people waiting for public transport. The combination of an eye-catching visual design and strategic placement in urban areas allows brands like Papa John's to engage effectively with passersby.

Advantages of Using Outdoor Media During Halloween

Using outdoor media during holidays like Halloween can generate significant impact. Brands that opt for out-of-home advertising can leverage key moments of the year to increase visibility and connect with consumers. Campaigns like Papa John’s successfully utilize digital out-of-home (DOOH ads) to innovate and surprise the public, elevating the perception of the brand.

In conclusion, creative campaigns like Papa John's Spooky Pizza demonstrate the power of outdoor advertising, whether on billboards, bus stops, or transit shelter ads. Even though billboard advertising costs and outdoor advertising costs can be high, the return in terms of visibility and brand recognition is undeniable. Papa John's success is assured with such a frightfully delicious proposal as their pizza!

 

 

Discover BMOutdoor: Billboard Advertising in US and Canada!

Why choose BMOutdoor for your outdoor advertising?

  • Consumer trust: Outdoor advertising is a trusted medium for many, standing the test of time.
  • Direct and captivating messages: We deliver clear and compelling messages that effectively reach your audience.
  • Affordable for all: We offer options that fit all budgets and types of businesses.
  • Sales team at your service: Our passionate sales team is ready to help you achieve your goals.

Do you need outdoor advertising? It remains effective in boosting your brand in the United States and Canada, working in collaboration with digital marketing and other channels.

 

Our services have coverage that extends throughout the United States, Canada, and Latin America. Take your message beyond borders! Contact us today at 210-610-5012 or email customerservice@bmoutdoor.com and let us be a part of the success of your next advertising campaign

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