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IKEA Rolls Out Eye-Catching Taxi Ads in London

Innovative Outdoor Advertising Strategy by IKEA and Mother London

To mark the grand opening of its new Oxford Street store, IKEA gave London’s black cabs a bold makeover, transforming them into mobile promotional displays that highlight the brand’s commitment to functionality and urban design. This creative move was led by Mother London, a celebrated agency known for pushing the boundaries of out-of-home marketing.

From Buckingham Palace to Trafalgar Square: A Mobile Experience

The campaign was not just visual—it was experiential. A dedicated video showed the IKEA-branded taxi cruising past London landmarks such as Buckingham Palace and Trafalgar Square, turning heads and sparking conversations. The journey culminated in an official ribbon-cutting event featuring London Mayor Sadiq Khan and Swedish Ambassador Stefan Gullgren, underscoring IKEA’s cultural integration and international collaboration.

Smart Urban Mobility Meets Brand Storytelling

By using traditional London taxis to showcase how even large IKEA furniture can fit in compact urban spaces, the campaign reinforces the brand’s core message: smart solutions for modern living. It’s also a testament to how outdoor advertising can be both functional and engaging—a moving metaphor for IKEA’s brand promise.

A Win for Experiential and DOOH Campaigns

This campaign exemplifies how DOOH (Digital Out-of-Home) and experiential marketing can work together to create immersive stories in physical spaces. IKEA’s collaboration with Mother London illustrates the potential of turning urban infrastructure into meaningful brand moments—a strategy that continues to resonate with global audiences.

For more inspiring examples of creative outdoor media, visit BM Outdoor Canada, your go-to source for news on high-impact campaigns in public spaces.

 

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Why choose BMOutdoor for your outdoor advertising?

  • Consumer trust: Outdoor advertising is a trusted medium for many, standing the test of time.
  • Direct and captivating messages: We deliver clear and compelling messages that effectively reach your audience.
  • Affordable for all: We offer options that fit all budgets and types of businesses.
  • Sales team at your service: Our passionate sales team is ready to help you achieve your goals.

Do you need outdoor advertising? It remains effective in boosting your brand in the United States and Canada, working in collaboration with digital marketing and other channels.

Outdoor Advertising

Outdoor advertising reaches people where they spend the majority of their time—outside. This includes posters, wall murals, and superboards that captivate audiences as they move through urban spaces.

Transit Advertising

Transit ads make use of public transportation to deliver messages, whether on buses, subways, or train stations. Ideal for reaching commuters in high-traffic areas.

Public Space Advertising

From airports to stadiums, public space advertising places your message in locations where large groups gather, creating strong brand awareness and high visibility.

Digital Advertising

Maximize your brand's impact with digital screens, which offer flexibility and dynamic content that can be tailored to different audiences and times of day.

 

Our services have coverage that extends throughout the United States, Canada, and Latin America. Take your message beyond borders! Contact us today at +1 365-635-5074 or email contact@bmoutdoor.com and let us be a part of the success of your next advertising campaign

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