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Absolut Mixes Emojis, Vodka, and Billboards Boldly

Absolut's Bold DOOH Campaign Changes the Game

Swedish premium brand, Absolut, part of the Pernod Ricard group, is shaking things up with its “Mix My Emoji” campaign—a brilliant blend of tech, creativity, and DOOH magic. Created by Dentsu Creative Brazil, the campaign allows users to mix emojis and instantly discover custom cocktail recipes featuring Absolut.

Unlike traditional search ads based on paid keywords, this campaign boosts the brand’s Share of Search through playful interaction. No need to Google “vodka drinks” anymore—just use your favorite emojis and voilà! This strategy is not only clever but also a prime example of how digital out of home (DOOH) can drive brand engagement beyond the screen.

The Power of Billboards and DOOH in Brand Campaigns

Absolut’s campaign is a brilliant reminder that billboard advertising and other out of home (OOH) formats aren’t just about visibility—they're about experiential storytelling. Whether you're using massive highway billboards, stylish bus shelter ads, or transit advertising, here’s what you get:

  • High-impact visibility in crowded urban areas like Toronto, where billboard rental is prime real estate.

  • Interactive and tech-forward messaging through DOOH ads.

  • A strong presence that reinforces brand identity across multiple public touchpoints.

This strategy fits perfectly into the broader world of outdoor advertising—from billboards for lease to bus stop shelter advertising, you create memorable moments at every corner.

Billboard Advertising Costs: What’s the Price of Visibility?

So, you’re probably asking: how much does a billboard cost?

Here’s the scoop on billboard advertising prices:

  • In cities like Toronto, billboard ad rates can range from $1,500 to over $30,000 USD/month depending on size, location, and whether it’s a digital billboard.

  • Billboard expenses also include design, production, and maintenance, which affects the total billboard sign cost.

  • Other formats like bus ads or transit shelter advertising offer more affordable entry points while still delivering strong visibility.

Businesses searching for billboard advertising Toronto, billboard rental, or billboard prices often discover that strategic placement and creative execution (like Absolut’s campaign) can give them an edge—especially when blending online and offline worlds.

Why DOOH Is the Future of Out-of-Home Marketing

Absolut’s campaign proves that OOH advertising doesn’t have to be static or boring. With the right tech and creative concept, out of home media becomes an immersive brand experience. Combining formats like:

  • Transit ads

  • Bus shelter ads

  • Billboards for lease

  • And even OOH out of home displays...

...your campaign can surround audiences with smart, bold, and unforgettable content.

This is outdoor media that doesn't just take up space—it makes space for your brand in people's minds.

So next time you're planning a campaign, ask yourself: is your OOH advertising just seen—or is it felt?

Discover BMOutdoor: Billboard Advertising in US and Canada!

Why choose BMOutdoor for your outdoor advertising?

  • Consumer trust: Outdoor advertising is a trusted medium for many, standing the test of time.
  • Direct and captivating messages: We deliver clear and compelling messages that effectively reach your audience.
  • Affordable for all: We offer options that fit all budgets and types of businesses.
  • Sales team at your service: Our passionate sales team is ready to help you achieve your goals.

Do you need outdoor advertising? It remains effective in boosting your brand in the United States and Canada, working in collaboration with digital marketing and other channels.

Outdoor Advertising

Outdoor advertising reaches people where they spend the majority of their time—outside. This includes posters, wall murals, and superboards that captivate audiences as they move through urban spaces.

Transit Advertising

Transit ads make use of public transportation to deliver messages, whether on buses, subways, or train stations. Ideal for reaching commuters in high-traffic areas.

Public Space Advertising

From airports to stadiums, public space advertising places your message in locations where large groups gather, creating strong brand awareness and high visibility.

Digital Advertising

Maximize your brand's impact with digital screens, which offer flexibility and dynamic content that can be tailored to different audiences and times of day.

 

Our services have coverage that extends throughout the United States, Canada, and Latin America. Take your message beyond borders! Contact us today at +1 365-635-5074 or email contact@bmoutdoor.com and let us be a part of the success of your next advertising campaign

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