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Snapchat and Gen-Z Shine in London OOH Campaign

Real Snaps, Real People, Real Connection

In a move that spotlights authenticity and hyper-personalization, Snapchat has launched an eye-catching Out-of-Home (OOH) campaign across London. With 90% of Gen-Z in the UK actively using the platform, the campaign leans into that massive engagement—featuring real Snaps from actual users. The goal? To celebrate the everyday moments that foster connection among friends and family.

By making the Snap community the stars of the show, this campaign builds trust and emotional resonance, transforming billboards into mirrors of real life.

A Collaboration Powerhouse: McDonald's, Tesco, and Lime Join In

What makes this campaign even more dynamic is its strategic partnerships. McDonald’s, Tesco, and Lime have jumped on board to bring the language of Snap into the real world.

Each collaboration uses hyper-contextual OOH—billboards placed in high-traffic zones with messages tailored to the local audience. Whether you're grabbing a bite, doing your grocery run, or cruising around the city, Snap is there, speaking your language.

London Lights Up with Snap Culture

If you’re in London, keep your eyes peeled today. 👀 From bus shelters to high streets, Snapchat’s ghost 👻 is making a friendly haunt across the city.

This isn’t just about advertising—it’s about weaving digital culture into the physical world. And it's a great example of how billboard advertising can amplify engagement when it meets people where they are—both emotionally and geographically.

 

Discover BMOutdoor: Billboard Advertising in US and Canada!

Why choose BMOutdoor for your outdoor advertising?

  • Consumer trust: Outdoor advertising is a trusted medium for many, standing the test of time.
  • Direct and captivating messages: We deliver clear and compelling messages that effectively reach your audience.
  • Affordable for all: We offer options that fit all budgets and types of businesses.
  • Sales team at your service: Our passionate sales team is ready to help you achieve your goals.

Do you need outdoor advertising? It remains effective in boosting your brand in the United States and Canada, working in collaboration with digital marketing and other channels.

Outdoor Advertising

Outdoor advertising reaches people where they spend the majority of their time—outside. This includes posters, wall murals, and superboards that captivate audiences as they move through urban spaces.

Transit Advertising

Transit ads make use of public transportation to deliver messages, whether on buses, subways, or train stations. Ideal for reaching commuters in high-traffic areas.

Public Space Advertising

From airports to stadiums, public space advertising places your message in locations where large groups gather, creating strong brand awareness and high visibility.

Digital Advertising

Maximize your brand's impact with digital screens, which offer flexibility and dynamic content that can be tailored to different audiences and times of day.

 

Our services have coverage that extends throughout the United States, Canada, and Latin America. Take your message beyond borders! Contact us today at +1 365-635-5074 or email contact@bmoutdoor.com and let us be a part of the success of your next advertising campaign

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