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Lacoste’s Bold OOH Campaign at Miami Open

Lacoste’s Bold Outdoor Advertising Strategy

Lacoste has made a strong comeback as an official partner of the Miami Open, launching a powerful out-of-home advertising (OOH) campaign. The brand utilized both DOOH (digital out-of-home) and traditional billboard advertising to maximize its visibility during the prestigious tennis event.

One of the standout elements of the campaign was a striking digital billboard ad, displaying a bold message on a large DOOH screen. Additionally, Lacoste took its advertising to the water, featuring branding on a boat, an innovative way to capture attention in Miami’s waterfront environment.

Billboard Advertising Costs and Market Impact

This campaign highlights the effectiveness of billboard advertising and its pricing factors. If you're considering outdoor ads, here are key pricing aspects:

  • Billboard rental in cities like Toronto varies based on location and size.

  • Highway billboard advertising offers premium exposure but comes at a higher billboard ad price.

  • Bus stop advertising and transit ads are cost-effective alternatives to billboard expenses.

  • DOOH ads increase the billboard advertising cost but offer greater flexibility.

Why Outdoor Advertising Works for Brands

Lacoste’s Miami Open campaign proves that OOH advertising is a powerful tool. The benefits include:

  • Massive reach: Billboards, bus stop ads, and transit shelter ads connect with thousands daily.

  • High visibility: Strategic locations ensure that the message stands out.

  • Flexible pricing: From billboard rates to transit shelter advertising, there’s an option for every budget.

Conclusion

Lacoste’s use of billboard advertising and DOOH ads at the Miami Open is a prime example of how brands can enhance visibility through outdoor media. If you’re exploring out-of-home marketing, knowing the billboard ad cost and available options will help you maximize your investment.

Discover BMOutdoor: Billboard Advertising in US and Canada!

Why choose BMOutdoor for your outdoor advertising?

  • Consumer trust: Outdoor advertising is a trusted medium for many, standing the test of time.
  • Direct and captivating messages: We deliver clear and compelling messages that effectively reach your audience.
  • Affordable for all: We offer options that fit all budgets and types of businesses.
  • Sales team at your service: Our passionate sales team is ready to help you achieve your goals.

Do you need outdoor advertising? It remains effective in boosting your brand in the United States and Canada, working in collaboration with digital marketing and other channels.

Outdoor Advertising

Outdoor advertising reaches people where they spend the majority of their time—outside. This includes posters, wall murals, and superboards that captivate audiences as they move through urban spaces.

Transit Advertising

Transit ads make use of public transportation to deliver messages, whether on buses, subways, or train stations. Ideal for reaching commuters in high-traffic areas.

Public Space Advertising

From airports to stadiums, public space advertising places your message in locations where large groups gather, creating strong brand awareness and high visibility.

Digital Advertising

Maximize your brand's impact with digital screens, which offer flexibility and dynamic content that can be tailored to different audiences and times of day.

 

Our services have coverage that extends throughout the United States, Canada, and Latin America. Take your message beyond borders! Contact us today at +1 365-635-5074 or email contact@bmoutdoor.com and let us be a part of the success of your next advertising campaign

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