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IKEA Turns Bus Stop Into Immersive Bedroom Ad

Innovation in Outdoor Advertising: An Impactful DOOH Experience

The brand IKEA Italia partnered with IGPDecaux to transform a bus stop in Milan into an immersive outdoor advertising (OOH advertising) experience. This campaign showcases how billboards and DOOH ads can effectively communicate messages and create a lasting impact on audiences.

A Bus Stop Turned into a Room with a Message

The bus stop featured two contrasting bedrooms:

1️⃣ One was cluttered, lacking storage furniture, symbolizing chaos.
2️⃣ The other was perfectly organized, promoting restful sleep.

To reinforce the message, two key slogans were displayed: "In disorder, sleep is lost" and "A tidy room brings peaceful sleep." This bus shelter advertising strategy captured the attention of passersby and visually emphasized the importance of organization for well-being.

The Effectiveness of Bus Stop Advertising and Its Relation to OOH

This type of bus stop advertising (bus shelter advertising) is an example of how outdoor advertising companies can leverage urban spaces to create innovative campaigns. Similar to billboards, ads placed in bus shelters and transit stops (transit shelter advertising) offer a strategic platform to reach large audiences.

In cities like Toronto, where demand for billboards for lease and highway billboard advertising is high, brands are seeking more creative and cost-effective ways to connect with the public. Considering alternatives like bus shelter ads can be a more affordable option compared to the billboard advertising cost.

Costs and Benefits of OOH and DOOH Advertising

Campaigns like IKEA Italia’s highlight the power of outdoor media and how it competes with digital formats. However, it's essential to evaluate billboard advertising rates, bus stop ad rental costs, and other out of home marketing options.

For example:

  • Billboard prices vary depending on location and ad size.
  • Bus stop ad rates can be a more economical alternative with similar exposure.
  • DOOH ads allow for dynamic segmentation and interactive content.

The IKEA campaign in Milan demonstrates how an innovative transit advertising strategy can create a lasting impact and emphasize the importance of outdoor advertising in today’s OOH advertising landscape.

 

Discover BMOutdoor: Billboard Advertising in US and Canada!

Why choose BMOutdoor for your outdoor advertising?

  • Consumer trust: Outdoor advertising is a trusted medium for many, standing the test of time.
  • Direct and captivating messages: We deliver clear and compelling messages that effectively reach your audience.
  • Affordable for all: We offer options that fit all budgets and types of businesses.
  • Sales team at your service: Our passionate sales team is ready to help you achieve your goals.

Do you need outdoor advertising? It remains effective in boosting your brand in the United States and Canada, working in collaboration with digital marketing and other channels.

Outdoor Advertising

Outdoor advertising reaches people where they spend the majority of their time—outside. This includes posters, wall murals, and superboards that captivate audiences as they move through urban spaces.

Transit Advertising

Transit ads make use of public transportation to deliver messages, whether on buses, subways, or train stations. Ideal for reaching commuters in high-traffic areas.

Public Space Advertising

From airports to stadiums, public space advertising places your message in locations where large groups gather, creating strong brand awareness and high visibility.

Digital Advertising

Maximize your brand's impact with digital screens, which offer flexibility and dynamic content that can be tailored to different audiences and times of day.

 

Our services have coverage that extends throughout the United States, Canada, and Latin America. Take your message beyond borders! Contact us today at +1 365-635-5074 or email contact@bmoutdoor.com and let us be a part of the success of your next advertising campaign

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