Dynamic OOH Campaigns Celebrate 'House of the Dragon'

Dynamic FOOH Campaign of 'House of the Dragon' Conquers Asia

Billboards and OOH have come to life across Asia with HBO GO's fictitious campaign for 'House of the Dragon'. The initiative invites fans to choose between Team Black for Queen Rhaenyra or Team Green for King Aegon, filling landmarks with CGI banners as a show of loyalty.

Alliances Across Asia

In Singapore, Marina Bay Sands stands with Team Black, while the National Gallery welcomes allies of Team Green with CGI banners. In Thailand, the King Power Mahanakhon building supports Team Green with a CGI banner. Commuters at Sukhumvit train station immerse themselves in green-versus-black-themed ceilings and floors, with a 3D-lighted sigil compelling them to "All Must Choose".

Impact on Asia's Streets

Series billboards dominate Siam Square's streets, while in the Philippines and Indonesia, CGI banners adorn landmarks like Manila City Hall and Monas in Indonesia. Viewing parties are also held across the region to celebrate the season two premiere.

A Growing Phenomenon

OOH campaigns, such as OPPO's Reno12, continue to capture global attention with creative takes on landmarks like the Petronas Twin Towers and Taipei 101. In Singapore, liquid silver flows from the HSBC Rain Vortex in a stunning display of technological innovation.

These initiatives underscore brands' innovative spirit and their ability to connect with global audiences in dynamic and engaging ways.