Hello Kitty Airport Boost Kyushu Tourism for Expo 2025

Hello Kitty Takes Over Oita Airport to Boost Kyushu Tourism for Expo 2025

In a delightful move to promote tourism around Kyushu Island, Oita Airport has been temporarily renamed Oita Hello Kitty Airport, embracing a full Sanrio-themed transformation. This playful initiative, part of the lead-up to Expo 2025 Osaka, aims to captivate both locals and visitors by showcasing one of Japan’s most beloved cultural icons: Hello Kitty.

From Runway to Arrival: A Full Hello Kitty Experience

Running until October 13, 2025, the airport now greets travelers with vibrant Hello Kitty, My Melody, and Pochacco decorations that adorn everything from boarding bridges to baggage claim areas. Every corner has been carefully designed to immerse visitors in the Sanrio world, featuring special photo spots and offering limited-edition luggage tags as souvenirs.

More than just a branding exercise, this immersive makeover is designed to enhance passenger experience and turn the airport into a destination in itself.

Connecting to Harmonyland and Local Attractions

The transformation is more than skin-deep. The Oita Hello Kitty Airport now serves as the main gateway to Harmonyland, the Sanrio theme park located nearby in Kyushu's Oita Prefecture. A newly introduced direct bus service makes it easier than ever for travelers to hop from their flights straight into the colorful universe of Sanrio's characters.

Inside the airport terminal, fans can indulge in exclusive Hello Kitty merchandise, including keychains, T-shirts, and more, creating a seamless brand experience from air to land.

A Strategic Move for Expo 2025 Osaka

This initiative is part of a broader strategy to revitalize tourism in southern Japan as the world's eyes turn to Osaka for the 2025 World Expo. By leveraging global icons like Hello Kitty, the Oita Prefecture is positioning itself as a must-visit spot for both domestic and international travelers, showcasing its famed onsen (hot springs) and cultural charm.

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