Revolutionizing Digital OOH Retargeting: MTMN's New Era

New Partnership Marks the Next Era of Digital OOH Retargeting

In a groundbreaking move, Australia's largest network of mobile billboards and digital screens, the Media That Moves Network (MTMN), is poised to revolutionize the out-of-home (OOH) advertising industry. This transformation is driven by a strategic partnership with tech company LUMOS, leveraging advanced data and metrics to gain a competitive edge against the country's major OOH players.

A Data-Driven Competitive Advantage

MTMN, renowned as Australia's most extensive mobile OOH advertising and digital LED screen network, collaborates with leading brands like Coles, Woolworths, state governments, Domino’s, and TK Maxx. Now, with LUMOS' cutting-edge technology, MTMN can offer unparalleled insights into the demographics of individuals reached through their mobile OOH campaigns.

“For so long, the national OOH providers have used their scale to dominate, but now we’re offering data and metrics that give us a competitive edge,” says MTMN director Charles Tremlett. This partnership enables MTMN clients to access detailed demographic data, including gender, age, interests, and buying habits.

Comprehensive Retargeting Solutions

The real innovation lies in MTMN's ability to identify real consumers and retarget them with ads on their mobile devices. This comprehensive solution enhances segmentation and targeting, ensuring that marketing efforts are more precise and effective.

Perth Outdoor Media, one of the eight members of MTMN, has already witnessed the benefits of this new approach. Director Daren Reid shares, “Audiences who’ve engaged with a campaign are identified and can then be retargeted across 2000-plus websites and apps. Advertisers can track their retargeting campaigns to see which clicks result in sales.”

Success Stories and Future Prospects

Aussie production company Strut & Fret leveraged MTMN's digital mobile billboards to promote their upcoming show, Limbo The Return, targeting attendees at events around Sydney CBD. MTMN’s data-driven approach collected physical engagement data, which was then used to deploy a wave of digital retargeting through popup and banner ads, funneling traffic to the ticket sales site. Following the campaign’s success, Strut & Fret has launched another retargeting campaign with MTMN.

Conclusion

MTMN’s partnership with LUMOS marks a new era in digital OOH retargeting, setting a new standard in the industry. By combining extensive reach with sophisticated data analytics, MTMN is not only challenging the dominance of national OOH providers but also offering brands a more effective way to connect with their target audiences. This innovative approach promises to reshape the future of OOH advertising in Australia, driving better results for advertisers and creating more engaging experiences for consumers.