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Chupa Chups: Fun Meets Science in Outdoor Ads

A Creative Campaign with a Scientific Twist

The iconic brand Chupa Chups has launched a new outdoor advertising campaign in the UK that stands out for its innovative and creative approach. Developed by BBH London, this campaign is based on molecular models created using the famous lollipops and sticks of the brand, giving a scientific spin to the concept of fun.

The campaign, running across both OOH (Out Of Home) and print media, uses elements from the brand to form molecules of dopamine, serotonin, and endorphins, the “happiness molecules.” This concept illustrates that Chupa Chups is what fun is made of, positioning the brand as a timeless source of joy.

"These molecules are the building blocks of fun", said Stu Royall, Creative Director at BBH London.

The Importance of Design in Outdoor Advertising

The visual design of this campaign leverages the simplicity and recognizability of the Chupa Chups logo, created by Salvador Dalí, and takes it to the next level. By using scientific elements and transforming them into urban art, the campaign stands out in DOOH (Digital Out Of Home) spaces and traditional formats like billboards and bus shelter ads.

This strategy strengthens the emotional connection with consumers, appealing to both nostalgia and the science of pleasure. Furthermore, as a brand with deep roots in pop culture, its presence in public spaces has immediate impact and recall.

Why This OOH Campaign Is Effective

  • Massive visibility on billboards in strategically chosen locations.

  • Combination of DOOH ads with static formats for broader coverage.

  • Leveraging brand iconography as part of the narrative.

  • Integration in key locations like transit shelter advertising, ensuring exposure in high-traffic urban routes.

These types of campaigns demonstrate how outdoor advertising can be emotional, smart, and visually compelling at the same time.

Relating to Billboard Prices and Outdoor Media

For brands like Chupa Chups, investing in OOH advertising in cities like Toronto or London is key to maintaining cultural relevance. This type of campaign makes us think about:

  • How much does a billboard cost?

  • Billboard advertising rates in high-impact cities like Toronto.

  • Billboard rental and billboards for lease in high-traffic areas.

  • Bus stop advertising as a more affordable yet equally effective alternative.

If you're considering similar strategies in Canada, it’s important to research:

  • Billboard advertising Toronto

  • Billboard rates and billboard ad price by location.

  • Bus shelter advertising and transit ads as flexible options.

  • Average outdoor advertising costs, from billboard sign cost to bus stop shelter advertising.

The Power of Simplicity in DOOH

Chupa Chups demonstrates that a brand doesn’t need complex messages to stand out in OOH advertising. By using a clear image and a powerful idea, it connects with its audience, makes them smile, and most importantly, reminds them of the brand in their daily lives.

These kinds of campaigns represent some of the best out of home media examples, where creativity and strategy align to create lasting impact.

 

Discover BMOutdoor: Billboard Advertising in US and Canada!

Why choose BMOutdoor for your outdoor advertising?

  • Consumer trust: Outdoor advertising is a trusted medium for many, standing the test of time.
  • Direct and captivating messages: We deliver clear and compelling messages that effectively reach your audience.
  • Affordable for all: We offer options that fit all budgets and types of businesses.
  • Sales team at your service: Our passionate sales team is ready to help you achieve your goals.

Do you need outdoor advertising? It remains effective in boosting your brand in the United States and Canada, working in collaboration with digital marketing and other channels.

Outdoor Advertising

Outdoor advertising reaches people where they spend the majority of their time—outside. This includes posters, wall murals, and superboards that captivate audiences as they move through urban spaces.

Transit Advertising

Transit ads make use of public transportation to deliver messages, whether on buses, subways, or train stations. Ideal for reaching commuters in high-traffic areas.

Public Space Advertising

From airports to stadiums, public space advertising places your message in locations where large groups gather, creating strong brand awareness and high visibility.

Digital Advertising

Maximize your brand's impact with digital screens, which offer flexibility and dynamic content that can be tailored to different audiences and times of day.

 

Our services have coverage that extends throughout the United States, Canada, and Latin America. Take your message beyond borders! Contact us today at +1 365-635-5074 or email contact@bmoutdoor.com and let us be a part of the success of your next advertising campaign

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