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Audi A6 e-tron: Innovation in OOH Advertising

A Clever, Elegant Approach to OOH Advertising

Audi's latest OOH advertising campaign for the A6 e-tron is a testament to the power of billboard advertising and the innovation possible in the world of outdoor media. As part of a wider effort to introduce the fully electric Audi A6 e-tron as the new leader in the premium EV segment, this campaign has broken traditional molds, capturing attention in a unique and engaging way.

Reinventing Billboard Advertising Rates Through Creativity

The campaign, developed by BBH London, takes a bold step away from typical car ads. Instead of showcasing the car through standard visuals, the campaign uses an unexpected medium—OOH media—to tell a story. Audi creatively portrays the A6 Sportback e-tron’s aerodynamic performance through a folding guide for a paper aeroplane. As commuters pass by billboard signs, they first encounter a flat-lay version of the paper aeroplane, piquing curiosity. As they continue their journey, subsequent billboards reveal the fully constructed paper aeroplane, unveiling the Audi A6 Sportback e-tron in its entirety.

This innovative use of OOH is a perfect example of how digital out of home (DOOH) ads and traditional billboards can be merged to create a compelling, sequential narrative. Such campaigns make the billboard ad cost well worth it, offering a high dwell time that ensures deep consumer engagement.

Audi’s Strategic Use of Billboard Advertising Prices for Maximum Impact

The campaign’s sequential media strategy, managed by PHD, leverages high-dwell time locations, such as bus shelter ads and highway billboards, ensuring that Audi’s A6 e-tron ads are strategically placed where consumers are likely to engage with the content. This careful mapping of the consumer journey increases the impact of the campaign. From billboards for lease to bus shelter advertising, Audi’s execution proves that careful selection of outdoor advertising venues is essential for maximizing engagement, even when billboard rental rates vary.

Building Anticipation with OOH Advertising for the Future of Electric Luxury

Audi’s outdoor advertising costs are undoubtedly justified by the impressive results such an innovative campaign achieves. By choosing strategic locations and using OOH as an experiential platform, the Audi A6 e-tron campaign doesn’t just showcase a car—it offers a story. Consumers don’t just see an ad; they experience a narrative that builds anticipation and excitement.

Uche Ezugwu, Creative Director at BBH, described the campaign as a "bold, brave, and unapologetically different" approach that captures Audi’s essence in a refined, effortless way. The use of OOH ads—from bus stop shelters to highway billboards—breaks the mold of typical car ads, focusing on innovation and performance in the most elegant manner.

The Future of Outdoor Advertising

Audi's campaign is a prime example of the out of home advertising industry's potential to adapt and innovate. The strategic combination of billboard advertising rates, OOH media, and a sequential, interactive experience creates a memorable consumer journey that leaves a lasting impact.

For advertisers considering billboard advertising costs, OOH marketing like this Audi campaign proves that when done right, the investment pays off by delivering impressive results—whether you’re looking at billboard expenses, billboard ad prices, or the value of outdoor advertising companies. It’s clear that digital out of home and outdoor advertising have an exciting future ahead, and Audi has proven just how far this innovative medium can go.

 

Discover BMOutdoor: Billboard Advertising in US and Canada!

Why choose BMOutdoor for your outdoor advertising?

  • Consumer trust: Outdoor advertising is a trusted medium for many, standing the test of time.
  • Direct and captivating messages: We deliver clear and compelling messages that effectively reach your audience.
  • Affordable for all: We offer options that fit all budgets and types of businesses.
  • Sales team at your service: Our passionate sales team is ready to help you achieve your goals.

Do you need outdoor advertising? It remains effective in boosting your brand in the United States and Canada, working in collaboration with digital marketing and other channels.

Outdoor Advertising

Outdoor advertising reaches people where they spend the majority of their time—outside. This includes posters, wall murals, and superboards that captivate audiences as they move through urban spaces.

Transit Advertising

Transit ads make use of public transportation to deliver messages, whether on buses, subways, or train stations. Ideal for reaching commuters in high-traffic areas.

Public Space Advertising

From airports to stadiums, public space advertising places your message in locations where large groups gather, creating strong brand awareness and high visibility.

Digital Advertising

Maximize your brand's impact with digital screens, which offer flexibility and dynamic content that can be tailored to different audiences and times of day.

 

Our services have coverage that extends throughout the United States, Canada, and Latin America. Take your message beyond borders! Contact us today at +1 365-635-5074 or email contact@bmoutdoor.com and let us be a part of the success of your next advertising campaign

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