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Adidas Transforms Yongyuan Street into Street Culture Festival

The Impact of Adidas' Outdoor Advertising Campaign

In an impactful event, Adidas transformed the famous Yongyuan street in Shanghai into a vibrant street culture festival, showcasing its iconic Superstar sneaker model. This action not only captured the attention of attendees but also effectively leveraged outdoor advertising to reinforce brand recognition, driving engagement through unique and memorable experiences. In this case, the use of an impressive four-story structure made from giant Adidas shoeboxes helped highlight the brand's creativity and its connection to fashion, sports, and urban culture.

The Power of DOOH Campaigns

One of the most striking surprises of the campaign was the creation of a huge four-story structure made from giant Adidas shoeboxes, a spectacular design spanning three floors, offering a unique visual experience. This type of activation, in addition to being a visual attraction, demonstrates how DOOH (Digital Out of Home) can be used innovatively to impact a large audience, integrating both digital and physical advertising in a strategic way.

The Benefits of Using Outdoor Advertising in Events like "Shell Toe Street"

Billboard advertising and DOOH are powerful tools that allow brands to stand out in urban environments, as seen in the Adidas campaign in Shanghai. By using outdoor billboards in such an iconic location as Yongyuan Street, Adidas was able to position its brand effectively, generating a high number of impressions in both digital and real-world media. Outdoor advertising has become an essential option for brands looking to capture their target audience's attention and elevate the profile of their products.

How Do Billboard Prices Affect Campaigns Like This?

One of the most common questions when discussing outdoor advertising is: How much does a billboard cost? The prices of billboard advertising vary depending on location and contract duration. For example, in cities like Toronto, billboard prices can be significantly high due to high demand and visibility. However, investing in billboard advertising translates into a high return in terms of exposure and impact, especially when used creatively, as in the case of Adidas.

Outdoor advertising not only includes billboards but also bus shelter ads, transit ads, and other OOH advertising formats, offering brands the opportunity to reach their audience while on the move. With campaigns like Adidas', it's clear that outdoor advertising is one of the most effective ways to engage with consumers and build a solid brand.

The Relevance of DOOH Ads in Outdoor Advertising

DOOH ads are becoming an increasingly popular tool for brands seeking greater engagement with their audience. With the ability to adapt in real-time to environmental conditions and audience needs, DOOH ads offer a significant advantage over traditional static billboard ads. In Adidas' case, this type of digital advertising amplified the campaign and made it even more dynamic, allowing for greater personalization and connection with the audience.

The Relationship Between Outdoor Advertising Costs and Brand Impact

When considering billboard costs, it's essential to analyze the impact these have on visibility and brand perception. While the costs may be high, especially in high-demand cities like Toronto, outdoor advertising on billboards can provide significant exposure, justifying the investment. Furthermore, the use of DOOH advertising in key locations maximizes return on investment and elevates the brand's standing in the market.

In summary, campaigns like Adidas are a clear example of how outdoor advertising can become a powerful marketing tool. By leveraging DOOH, outdoor billboards, and creatively using urban spaces, brands can generate significant impact and ensure their message reaches a wide and diverse audience, maximizing billboard costs with a smart, targeted approach.

 

Discover BMOutdoor: Billboard Advertising in US and Canada!

Why choose BMOutdoor for your outdoor advertising?

  • Consumer trust: Outdoor advertising is a trusted medium for many, standing the test of time.
  • Direct and captivating messages: We deliver clear and compelling messages that effectively reach your audience.
  • Affordable for all: We offer options that fit all budgets and types of businesses.
  • Sales team at your service: Our passionate sales team is ready to help you achieve your goals.

Do you need outdoor advertising? It remains effective in boosting your brand in the United States and Canada, working in collaboration with digital marketing and other channels.

Outdoor Advertising

Outdoor advertising reaches people where they spend the majority of their time—outside. This includes posters, wall murals, and superboards that captivate audiences as they move through urban spaces.

Transit Advertising

Transit ads make use of public transportation to deliver messages, whether on buses, subways, or train stations. Ideal for reaching commuters in high-traffic areas.

Public Space Advertising

From airports to stadiums, public space advertising places your message in locations where large groups gather, creating strong brand awareness and high visibility.

Digital Advertising

Maximize your brand's impact with digital screens, which offer flexibility and dynamic content that can be tailored to different audiences and times of day.

 

Our services have coverage that extends throughout the United States, Canada, and Latin America. Take your message beyond borders! Contact us today at +1 365-635-5074 or email contact@bmoutdoor.com and let us be a part of the success of your next advertising campaign

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