Q Mixers 2024 Campaign: Fix Your Cocktail

Introduction to the Campaign

Q Mixers has launched its new "Q It Up" campaign in 2024 in collaboration with Cornett, an advertising agency based in Lexington, Kentucky. This campaign not only highlights the quality of their premium mixers but also utilizes billboards and DOOH advertising in several key cities across the United States. Here, we explore the highlights of this campaign and how it relates to brands and Outdoor advertising companies.

Outdoor Advertising Strategy

The "Q It Up" campaign has implemented significant OOH (Out Of Home) placements in cities like San Francisco, Chicago, and Denver, as well as three popular ski resorts in Colorado: Copper Mountain, Breckenridge, and Keystone. The ads address market-specific annoyances with bold headlines and polished photography.

Advertising Examples

A billboard in Chicago says, "We can’t fix these nightmare intersections, but we can fix your cocktail." In Denver, an ad reads, "We can’t fix the incoming gaggle of Jerrys, but we can fix your cocktail," referring to the influx of clueless skiers during the winter.

Impact on Social Media

In addition to physical ads, digital ads have been created to run on social media throughout the approximately three-month campaign. These digital ads aim to capture the attention of a broader audience and generate engagement on platforms like Instagram and Facebook.

Live-Action Digital Videos

Cornett also produced a series of four live-action digital videos called "Dinner with the Unfixables." These videos feature quirky, relatable characters who stress out a hostess, who manages to survive thanks to elevated cocktails with Q Mixers. These videos are designed to elicit sympathetic laughs and will run on social media with paid support.

Statements from the Team

Jocelyn Hurley, Brand Marketing Director at Q Mixers, commented on the campaign: "The 'Q It Up' campaign showcases our ethos—we take good drinks and moments that matter seriously, but never ourselves. The campaign crystallizes the benefit of Q Mixers in a relatable way."

Jason Majewski, Creative Director at Cornett, added: "We leaned into the simple idea that Q Mixers is really good at making easy, quality cocktails. We had a lot of fun with this idea."

About Q Mixers

Q Mixers is America’s leading premium mixer company, based in Brooklyn, New York. Their award-winning products are made with high-quality ingredients, free from high fructose corn syrup, genetically modified ingredients, artificial flavors, or preservatives. Q Mixers can be found at America’s best restaurants, bars, and local grocery and liquor stores.

About Cornett

Cornett is an independent, full-service advertising agency based in Lexington, Kentucky. With over 35 years of experience, Cornett has worked with brands such as Busch Light, A&W Restaurants, LEGOLAND, Tempur Sealy, and more. The agency has been recognized as one of the best in the country and has won several awards for its innovative campaigns.

Conclusion

The "Q It Up" campaign by Q Mixers is an excellent example of how billboards and DOOH advertising can be effectively used to capture attention and convey a brand's message. This campaign not only highlights the quality of Q Mixers' products but also demonstrates how a good outdoor advertising strategy can make a difference in consumer perception.

Relate this to billboard, Outdoor advertising companies, and advertising companies near me to gain a deeper understanding of how these strategies can benefit other companies in the outdoor advertising industry.